Tag: brand marketing

LaLiga hopes image makeover will help corner new arenas in India

Indian cricket team captain Rohit Sharma continues his four-year association with the league as its brand ambassador. (Representational image by Fancy Crave via Unsplash)

LaLiga is focusing on new markets and sees Gen Z as the future. As tier 1 and 2 cities in India develop into football hubs, the football league is keen on improving its presence here via social media and fan activation.

Influencer live-streaming: the new power tool of the creator economy

Live-streaming platforms have become virtual communities, bringing together creators and viewers from different walks of life. These platforms foster a sense of belonging and camaraderie, as audiences connect, engage, and support one another. (Representative Image: Nicolas LB via Unsplash)

Live streaming has played a vital role in empowering diverse talents across India. From musicians, artists, and comedians to fitness enthusiasts, chefs, and educators, live-streaming platforms have provided a level playing field for creators from all backgrounds. This inclusivity has allowed Indian creators to showcase their unique skills and talents, irrespective of societal barriers.

Garden Vareli: A brand that captivated the nation

Post the release of the advertisements, each of the models entered beauty pageants and achieved recognition and success. From the time the account came to Ambience Advertising, until almost the year 2000, every year, a campaign was released. (Stills from ads)

The spectacular success of the Garden Sarees brand and subsequently, Garden Vareli, was driven by Rediffusion and later by Ambience Advertising. Their innovative campaigns and models gave the brand huge popularity. Today, the brand is back with Rediffusion. Will it create more magic?

Air India’s new look and livery revealed!

Designed in partnership with the brand transformation company, FutureBrand, the iconic new brand identity combines Air India’s glorious past with its drive to aim for excellence and innovate for the future, creating a standout brand design for a premium global airline with an Indian heart.

Tata-backed Air India retained its red and white colour and added purple and gold in the new logo signifying aspiration and possibilities.

Puma announces Shanaya Kapoor as GenZ ambassador

Kapoor will front PUMA’s athleisure and performance wear, taking the sports brand a step closer to its next generation of shoppers and boosting its commitment towards connecting with youth culture.Kapoor will front PUMA’s athleisure and performance wear, taking the sports brand a step closer to its next generation of shoppers and boosting its commitment towards connecting with youth culture.

As part of her association with PUMA, Shanaya Kapoor also announced her debut on Snapchat. Through her public account, Kapoor will engage with her Snapchat audience and give glimpses of her partnership with PUMA.

Facts-based content creators are becoming celebrities: Nestlé’s Rajat Jain

As per Rajat Jain, head of foods business and category head, Maggi noodles, at Nestlé India, "I believe AI is already making an impact, particularly from the perspective of marketers utilising it. The real test, however, lies in its adoption on the consumer side. Given the rapid pace of adoption in India, evident from the 700 million smartphone connections, I foresee its swift integration across three key areas."

The head of foods business at Nestlé Maggi talks about maintaining relevance with Gen Z, content creators calling out big companies and transparency being a critical point for the company.
 

Infosys gets a new sonic identity

As a means to mark the debut of their sonic identity, Infosys activated a digital metaphor to demonstrate how the sound of Infosys can signal the sound of opportunity.

The sonic landscape will be integrated across Infosys’ many platforms used by employees, and across brand assets, ranging from videos to signature events that the company’s clients and the broader community engage with.

How brands are combating inflated numbers by social media influencers

Data provided by KlugKlug, a global decision-making B2B tech SaaS platform for influencer marketing, says that out of 8 million influencers profile on Instagram it reviewed, around 4.6 million influencer has more than 60 percent fake (inactive or suspicious) followers, rendering these profiles useless as they don’t provide engagement to the brand.

 Storyboard18 spoke to various stakeholders to understand how brands are addressing the challenge of overstated figures among social media influencers.