Tag: brand marketing

L’Oreal Paris makes Kendall Jenner global brand face

Kendall Jenner, the American model. is no stranger. She comes from the famous Kardashian-Jenner family. Jenner found popularity through the TV series ‘Keeping Up With The Kardashians’, in which she starred for 20 seasons. (Image Source: Lorealparisusa.com)

Kendall Jenner joins L’Oreal Paris to be the lead of the brand’s makeup campaigns starting in September 2023.

Indians sold 30 cars every hour in Q2 2023: Report

Maruti accounted for 38 percent of total cars sold in Q2, with a noteworthy concentration of buyers coming from non-metro cities on the platform. (Representational Image by Laura Gariglio via Unsplash)

According to CARS24, the autoTech company for pre-owned vehicles in India, hatchbacks dominated their second quarter sales with 62 percent.

Meta announces Llama 2 in partnership with Microsoft; What is this new ChatGPT rival all about?

The Innovation Assistant is designed to generate context-based ideas and solutions while safeguarding sensitive information and client confidentiality. (Representative Image: Andrea De Santis Via Unsplash)

The new Llama has been built on 40 percent more data than its predecessor, with more than one million annotations by humans to fine-tune the quality of its outputs, Zuckerberg said.

Driverless pods as mobile hotel rooms, anyone?: EaseMyTrip’s Prashant Pitti on futuristic travel trends and AI

Prashant Pitti, co-founder of EaseMyTrip.

Prashant Pitti shares that almost 90 percent of all holiday packages are still booked either via a phone call or through an offline travel agent. Generative AI, such as ChatGPT and other tools, can work wonderfully to create highly customized itineraries based on people’s needs.

Tonic Worldwide wins digital mandate for Brita India

Pollen, the influencer marketing agency under the network, will be responsible for curating influencer campaigns for the brand. (Representative Image: Immo Wegmann via Unsplash)

Brita, a the 50-year-old German water filtration solutions brand started its India operations in 2017.

Seeing marriage between performance marketing and AI: Castrol’s Jaya Jamrani

As per Jaya Jamrani, vice president - marketing, Castrol, "The core fundamentals of marketing -- about being relevant to the consumer, playing a role in the life of the consumer, and adding value as a brand – always remain."

Recently, Castrol launched a campaign ‘Badhte Raho Aaage’. In a conversation with Storyboard18, Jaya Jamrani, vice president – marketing, Castrol, spoke about the new campaign and its genesis. She believes fearless thinking and challenging the status quo are the key to good campaigns.

Network18’s TV News business beats industry trends, registers 26% revenue growth in Q1

BARC data on the assembly elections counting day is slated for release on Thursday, 3rd December 2023, and News18 India stands poised to further solidify its position as the unrivalled leader in viewership and comprehensive coverage.

India’s largest TV news network registered a revenue of Rs 337 crore in the first quarter of current fiscal, as compared to Rs 266 crore in the same period last fiscal.

Network18 Media & Investments Q1 revenues jump 142% to Rs 3,239 cr

The highlight of the quarter was JioCinema, which set new benchmarks for IPL streaming. Nearly 450 million viewers tuned in to JioCinema to watch IPL, delivering a total of 17 billion video views with an average watch-time of more than 60 minutes per user per match. (Image source: Moneycontrol)

Network18 Q1: The company said its TV News network delivered strong growth in revenue driven by leadership in key markets as its channels continue to be number 1 in the Hindi, English and Business news genres.