brand marketing – Page 194

Alia Bhatt becomes a mompreneur again; invests in SuperBottoms after selling Ed-a-mamma to Reliance

Renowned for her portrayal of women in challenging roles, she has earned accolades including a National Film Award and six Filmfare Awards.

Post gaining Ed-a-Mamma, Reliance’s kidswear portfolio will grow. Currently, Reliance Brands has partnerships with renowned international brands in luxury, high premium and high street lifestyle segments.

After OpenAI, Bard, consumers may get to use a new gen AI chatbot, Apple GPT

"The feeling of working with people who bring out the best in you is incredible; fundamentally, we all believe one plus one equals three, i.e., your idea plus my idea is better than the individual ideas on their own," Cook said. (Image via Twitter - @appleinsider)

According to a report from Bloomberg, the tech giant Apple is yet to determine a strategy for releasing the technology to consumers, but is reportedly aiming to make a significant AI-related announcement next year.

Influencers should be regulated without inhibiting their creativity, Meesho’s Vidit Aatrey

Vidit Aatrey, Founder and CEO, Meesho

Vidit Aatrey says that while regulation is a broad and subjective topic and a lot also depends on what kind of regulations are being introduced.

What The Football! Nike’s ad for FIFA Women’s World Cup scores high on entertainment

Stills from the 'What the Football' ad.

The commercial is created and conceptualised by Nike’s long-term agency partner Wieden+Kennedy.

Diageo’s Cristina Diezhandino on the big shifts in the alcohol industry

Cristina Diezhandino, global CMO of Diageo. (Image sourced from Diageo website)

Cristina Diezhandino, global CMO of Diageo, talks to Storyboard18’s Delshad Irani about the big shifts in the alcohol industry and the women shaping brands.

Zerodha’s Nithin Kamath on being a celebrity founder, creating content and more

The underlying technology under development will use a ‘gamified’ experience to foster habit creation for users while providing a playing experience on-court/ on-field like automated scoring, game highlights and ‘pro-sports’-like stats using computer vision & artificial intelligence.

Nithin Kamath, Founder and CEO, Zerodha talks to Storyboard18 about being a celebrity founder, creating content and why long term thinking is the advice he gives to budding entrepreneurs.

Mastercard’s Raja Rajamannar on AI and its impact on society

Raja Rajamannar, global CMO of Mastercard

Raja Rajamannar, global CMO of Mastercard talks to Storyboard18’s editor Delshad Irani about the urgent need to educate & sensitise regulators on AI & its impact on society and businesses.

Pullela Gopichand on badminton sponsorships, female athletes and more

Pullela Gopichand, Chief National Coach, Indian National Badminton Team

Pullela Gopichand, Chief National Coach, Indian National Badminton Team talks to Storyboard18 about the need for more sponsorships to support badminton players, rise of women player in the sport and the role digital media plays in creating awareness about sports in India.

Britannia Milk Bikis launches a region-specific ad campaign in multiple dialects of Tamil

There are multiple 15 second spots, each in a different Tamil Naidu dialect, micro-catering to each region.

Milk Bikis’s latest campaign shines light on the multiple sub-cultures within neighbourhoods and districts in Tamil Nadu.

Storyboard18 presents Brand Blitz Quiz: The ultimate showdown of brands, marketing and campaigns

Brand Blitz Quiz commences on August 20th, starting with the National Prelims - a software-based round. The excitement continues with 4 Regional Finals, leading to the Grand National Brand Blitz Finale, all live-streamed on CNBC TV-18's YouTube Channel.

Hosted online by quiz master Sai Ganesh, founder of India Wants To Know, Brand Blitz Quiz is India’s first panel business quiz show.