Tag: brand marketing

Climate change poses threat to India’s wellbeing, Technology ensures sustainable future: Mubadala report

The Ministry has achieved 100% target in disposing Public Grievances, Public Grievance Appeals, and has disposed 21 MP references, 2 PMO references and 7 Parliamentary Assurances. (Representational image by Markus Spiske via Unsplash)

Climate change outstrips other megatrends as the greatest threat, impacting health, the environment and business, with India strongly feeling that this requires a transition to a low carbon economy, at 92 percent. India sees digital technologies presenting the greatest opportunity to advance wellbeing.

Clutter Breakers: Ixigo’s latest AI powered bluetooth headset takes internet by storm

Ixigo has released an intriguing campaign promoting a rather futuristic and very helpful product. The AI-powered headsets monitor your surroundings as well as every action that you do. Accordingly, they inform you of any obstacles, and provide useful information in real-time.

Ixigo claims its latest product, ‘bhAI’ – a bluetooth headset powered by AI will provide consumers real-time information and updates that makes their travels easy. Well pranked, Ixigo.

How companies can unlock emotions through data empathy

Although data can provide businesses with a strategic direction, it is empathy supported by context that can lead to meaningful success. Empathy is the most crucial factor in any long-term success we can derive from data. It empowers enterprises to make a positive impact on a customer’s day, thereby helping enterprises to acquire customers for life. Businesses that show empathy to their customers, in turn, receive empathy from customers. Even a minor gesture in the right direction can create a great difference. (Representative Image: Jon Tyson via Unsplash)

Data can enable enterprises to gain knowledge about customers and their preferences, it cannot provide insights into the reasons behind these preferences without context.

The missing great Indian cola, Campa, is back and ready for the future: Elephant Design’s Ashwini Deshpande

In the 1970s, Delhi-based Pure Drinks Group, which was considered a pioneer in the soft drinks industry, came up with a soft drink brand, Campa. It was the same group that had, in 1949, laid the carpet for Coca-Cola's entry into India and had been its manufacturer and distributor. But the journey of Coca-Cola was short-lived. (Image courtesy: Ashwini Deshpande)

Ashwini Deshpande, co-founder and director of Elephant Design, the design consultancy behind the redesign of Campa, says research showed that there was some fondness for the name, but not for the visual identity. The brief was to break the status quo in India, she says.

Mumbai Indians inks 25 brand sponsorships for Tata IPL 2023

The new partners in 2024 include Skechers, Castrol, Goldi Solar, Cadbury Dairy Milk, Sanghvi S3 Group, Kingfisher, Kaspersky, Pokémon, NIC Ice Creams, Bugles, GK TMT and BGMI Krafton.

Out of the 25, Mumbai Indians on-boards 11 new partners this season including Mahindra, Bisleri and Viacom18. It continues it partnerships with the rest that include Acko, Dream11 and JioCinema among more.

Bang In The Middle’s Prathap Suthan on why he will never quit being a copywriter

"I am in advertising. I am in creative. I am a copywriter. And I am not quitting this business. Neither should you. Not now. Not ever." - Prathap Suthan, CCO, Bang In The Middle

Copywriting is one of the professions in danger with AI tools taking centre stage. Prathap Suthan, CCO, Bang In The Middle talks about the importance of copywriting in advertising and why the ad industry will always need copywriters.

State elections will boost news channels revenues this year: Madison Media’s Amol Dighe

"One big shift will be how sports reaches out to more consumers through digital. With media companies offering attractive schemes for consumers to watch sport on digital platforms, it will certainly lead to more consumption." - Amol Dighe, CEO, Investments and Business Development, Madison Media

Amol Dighe, CEO, Investments and Business Development, Madison Media, talks about adex growth, big shifts in media landscape and why broadcasters are looking at integrated ad deals.

Herbalife becomes the official partner of BCCI for Tata IPL 2023

The IPL 2023 is scheduled to be played in the country starting this month, from March 31 to May 26. (Representative Image via Unsplash)

Herbalife sponsors more than 150 world-class athletes, teams, and events around the globe, which include sporting legends like Virat Kohli, Mary Kom, Manika Batra, Lakshya Sen, and recently signed Smriti Mandhana and Palak Kohli. 

Hair gummies, protein powders get influencer push as brands eye India’s nutraceutical market

Clearly, the beauty and wellness category is thriving, with new brands entering the India market. Intense competition and the need to grab consumer attention could also lead to companies making tall claims. (Representative image by Aron L via Unsplash)

While such brands have swamped the market, there have been many complaints about misleading promotions by influencers as well.

Small-towners, women drive digital viewership: BCG-Meta Report

Aligned with its refreshed identity, Lionsgate Play will continue strengthening its connection with the viewers and offering a seamless entertainment experience that they can trust. (Representational image via Unsplash)

The report states that 80 percent of content-related research occurs online before content viewing with digital discovery and engagement playing significant role for both linear TV (LTV) and OTT.