brand marketing – Page 236

Swiggy Uncle to Vodafone ZooZoos – Best IPL ads of all time

As of 2023, the IPL is now a decacorn, valued at a whopping $10.9 billion. Tata has acquired title sponsorship for Rs.577 crore and the broadcasting rights for digital have been awarded to Viacom18 for Rs. 8736 crore for the year as a part of a five year deal for Rs. 23758 crore. The television rights have been retained by Disney Star for Rs. 23575 crore.

The Indian Premier League (IPL) is the biggest sporting event in the country. As a result, the IPL franchise is a brand favourite. Some of the best ads by brands are seen during the IPL season. Let’s take a look at some of the best IPL ad campaigns of all time.

Pepsi unveils new logo, global rollout expected by 2024

In addition to the new logo, there is also an updated colour palette that introduces electric blue and black to bring contrast, vibrancy, and a contemporary edge to the classic Pepsi colour scheme, the company says.

The new Pepsi logo and visual identity will debut this fall (between September and December 2023) in North America, followed by a global rollout in 2024.

Benetton CEO Massimo Renon: Indian consumers will be profiled as future consumers for Benetton

Massimo Renon, CEO, Benetton Group

Addressing Benetton’s second-largest global market, CEO Massimo Renon tells Delshad Irani about the company’s plans to make brand Benetton cool again.

Indian Women’s Cricket team captain Harmanpreet Kaur on increased viewership and brand interest in women’s cricket

Indian Women's Cricket Team Captain, Harmanpreet Kaur

Harmanpreet Kaur, a cricketer, talks about the future of women’s cricket, the biggest change, increased viewership, and more.

Google announces launch of Ads Transparency Center

Social media users reprimanded Gemini as ‘absurdly woke’ and ‘unusable’ after requests to generate representative images for subjects prompted the creation of bizarrely revisionist pictures. (Representational image: Rajeshwar Bachu via Unsplash)

Google’s Ads Transparency Center, which is a searchable hub of all ads from verified advertisers, has been launched globally to provide users with more control over their online experiences

Durex launches Birds and Bees Talk Programme in Gujarat, Delhi

Durex has partnered with ASSOCHAM Foundation For Corporate Social Responsibility (AFCSR) to provide children with a curriculum on growing up focused on life skills education in the two states.

Mastercard’s Manasi Narasimhan on how the payments major is leveraging sports sponsorships in India

Manasi Narasimhan, VP and head, marketing and communications, Mastercard

Manasi Narasimhan, Vice-President and Head, Marketing and Communications, South Asia, Mastercard, speaks to Storyboard18 about the company’s accelerated sports marketing strategy.

Mast & Meh: Microsoft, Dream11, Limca, Lay’s, Lumikai, Kotak Life

Stills from the Mast and Meh ads this week. Take a look at unskippable commercials and the ones we wish we could have skipped

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

Ajit Gurnani appointed as chief business development officer, Publicis Groupe, South Asia

Ajit Gurnani has been with Groupe for nearly 8 years now across various roles in Zenith and Publicis Media. Apart from the agency and media experience he gained through leadership roles in leading media networks, he also brings a wide spectrum of client-side experience from his stint at Marico and others.

Gurnani takes on this role in addition to his current role as chief growth officer, Publicis Media Services, India wherein he works closely with Tanmay Mohanty, CEO, of Publicis Media Services India.

With IPL in sight, govt to crack down on online betting ads disguised as content, says consumer affairs secretary Rohit Kumar Singh

Rohit Kumar Singh says, "We also must realise that this regulation versus innovation debate is something the whole world is struggling with. If you regulate too much, then technology will not develop. If you regulate too less, then it is harmful."

Rohit Kumar Singh, Secretary, Ministry for Consumer Affairs, Food & Public Distribution, speaks exclusively to Storyboard18 on influencer marketing guidelines, violators, crypto ads, and more.