brand marketing – Page 258

Did Zomato copy a decade-old McDonald’s outdoor ad campaign?

Taking creative inspiration in all forms is absolutely fine but not without awarding due credit where necessary. However, is there a line that one mustn’t cross when deriving inspiration? And where does one draw it? When does inspiration turn into plagiarism? (Images by Ujjwal Anand via LinkedIn)

Some ad industry folks seem to think Zomato copied a McDonalds outdoor ad campaign from 10 years ago, without acknowledging the latter.

Davos 2023: Coursera set to integrate ChatGPT into courses says CEO Jeff Maggioncalda

ChatGPT is a chatbot that the startup called OpenAI released in November 2022. The tech learns how to answer any prompt in a human-like way from vast amounts of data, and offers the information as a search engine. (Representative Image: Andy Kelly via Unsplash)

Coursera’s chief also added that the feature is keeping him awake at night as he has been spending the last 45 days on the software.

Marketing Trends 2023: Wavemaker India spotlights Big Tech, Apple, Jio, e-commerce, AI

Jio Ads has the potential to emerge as one of the top advertising platforms in the country. Jio could accelerate social commerce and brands could look at potential partnerships. (Representational Image: Jiroe (Matia Rengel) via Unsplash)

Key takeaways from Wavemaker’s India report on potential disruptors that could impact marketing in 2023.

The ChatGPT impact: Should marketers and copywriters be worried?

(Representational Image: Omar Flores via Unsplash)

Seasoned creative professional Prathap Suthan writes on what agency life and marketers’ briefs will look like in the ChatGPT era.

ITC adds D2C brand Yoga Bar to its cart

As per the report, factors like rising internet penetration, growth of digital infrastructure, favourable regulatory policies and a conducive cross-border environment will drive the exponential growth in India's B2B online marketplaces. (Representative Image: Bastian Riccardi via Unsplash)

Yoga Bar is ITC’s third investment in a Direct-to-Consumer (D2C) brand.

Women’s IPL: A new playground for brands looking to ride on another cricket property

Major drivers can be brands that are sports-centric, health and hygiene-based, and women-centric, pointed out Arundhuti Dhar, Manager, Campaign Management, ITC Limited. (Image source: BCCI)

Brands are gaining one more playground looking to leverage a cricket property.

Diageo India CEO Hina Nagarajan: I’ve never thought in my professional life that I’m a woman

"I took a go-fast-go-slow-go-fast approach. I was growing fast when I was not married. When I got married and had children, I slowed down a little bit. When my children were a bit grown up and independent, I accelerated my career again. That really helped me," says Diageo India chief Hina Nagarajan

Hina Nagarajan, managing director and CEO of Diageo India, shares her advice for women: focus on results.

Shark Tank judge Anupam Mittal’s superhero fail to McD’s, Asian Paints, Bandhan Bank: Mast & Meh this week

Stills from the Mast and Meh ads this week. Take a look at unskippable commercials and the ones we wish we could have skipped

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

Cleartrip CMO Kunal Dubey: Metaverse can inspire travel but cannot replace it

The campaign targets individuals with a strong intent to travel. In recent months, the number of people searching for flights and hotels on Google has seen a significant increase for both domestic and international travel. The campaign offers customers discounts on flights and hotels, as well as products such as no-cost EMI and free refunds on medical grounds to make travel more stress-free.

Cleartrip’s CMO Kunal Dubey shares the genesis of the ‘Invest in travel’ campaign, key travel trends and thoughts on Metaverse travel.

Maruti’s Shashank Srivastava on why Indians no longer need to kick tyres or smell leather to buy cars

Shashank Srivastava, the marketing maven who is an avid reader of books on science and especially quantum physics, has been a strong proponent for constant learning and adapting with the times.

Shashank Srivastava of Maruti Suzuki sheds light on the brand’s marketing playbook and upgrading its legacy brand positioning.