Tag: brand marketing

Dinner dates bite the dust as a new, modern dating era sets in

The dating app says that whether a user is looking for new friends, someone to hang out with, or a long-term partner, Tinder members have more control over who they connect with by having more insight into a potential match's intentions. In fact, 72 percent of Tinder members say they’re looking for someone who knows what they want. (Representational image via Unsplash)

The younger generation is adventurous and likes taking risks. At the same time, they’re sensitive and open-minded. This shows in their ability to come up with unique date ideas that sway away from traditional dating norms.

Discussions on Twitter India around cryptocurrency, the planet, fandoms, see a spike

As per a CNBC-TV18 report, since the $44 billion buyout, Twitter has failed to pay millions of dollars in rent for its San Francisco headquarters and London offices. Further, the company has been sued by multiple contractors over unpaid services, and to raise money has auctioned off everything, which includes bird statues, espresso machines etc. (Representative Image: Souvik Banerjee via Unsplash)

The Red Lab Report 2022 states that fans are no longer passive consumers but active participants and expect shared ownership which makes them a stakeholder in the creation.

Former Nestle marketing executive Ankit Kapoor joins Ananta Capital as chief marketing officer

An FMCG leader with almost over 15 years of experience in leading businesses and brands across countries, categories and companies, as the head of marketing for chocolates & confectionery, Ankit Kapoor led Nestle’s global brands - KitKat, Milkybar, BarOne along with E-Commerce and Modern Trade for the business unit.

Ankit Kapoor spent over six years at FMCG major Nestle where he led global brands – KitKat, Milkybar, BarOne along with e-commerce and modern trade.

Balenciaga Ad Controversy: Brand files $25 million lawsuit against producers of controversial ads

“The campaign for spring 2023, which was meant to replicate a business office environment, included a photo with a page in the background from a Supreme Court Ruling 'United States V. Williams' 2008, which confirms as illegal and not protected by freedom of speech the promotion of child pornography,” Balenciaga said in the statement. (Representative image via Unsplash)

The child pornography document in the Balenciaga Spring 2023 campaign might have gone unnoticed had it not been for another ad campaign that landed the fashion house in hot water earlier this month.

Bacardi India’s Zeenah Vilcassim on NH7 Weekender and consumer trends in the alco-bev category

While the demographic data may have evolved over the years, the preferences of audiences attending NH7 Weekender continue to remain the same. They care about listening to good music, celebrating indie talent, building connections and meeting new people. That profile of the audiences hasn’t changed much for the last 12 years—these are inherent human needs, trends and truths that will probably be the same, says Zeenah Vilcassim. 

Zeenah Vilcassim, marketing director, Bacardi India, shares the company’s secret sauce behind creating branded content and bets on experiential marketing.

‘Bisleri is veri veri extraordinari’: Evolution of Brand Bisleri’s advertising

Bisleri is a brand on everyone’s lips—not just the water in the bottle, but the name on its label. So just as people say Cadbury when they mean chocolate, Dalda when they mean ‘vegetable ghee’ and Pampers when they want diapers, they asked for Bisleri when they wanted packaged water, writes Sumanto Chattopadhyay

News of Ramesh Chauhan selling Bisleri to the Tatas got everyone talking about the ubiquitous drinking water brand. But it’s also a brand that’s had iconic and creatively effective advertising.

Prasoon Joshi becomes Uttarakhand’s brand ambassador

Furthermore, social consciousness in the youth and creators today, is immense. They are fully aware of the power they enjoy. This generation is conscious and conscientious, both, Joshi said.

Prasoon Joshi is respected for his contribution to popular culture and for framing public consciousness in India through his work and content creation across advertising, poetry, songwriting, and cinema.

Ad volumes per match during ICC T20 World Cup 2022 saw 47 percent drop over 2021: TAM

s per TAM, ad Volumes per match during ICC T20 WC 2022 saw a drop of 47% over ICC T20 WC 2021. The number of categories that advertised last season fell from 48 to 46, followed by the number of advertisers that also saw a drop. The number of advertisers in 2021 was 57, while this year it stood at 50. Similarly, there were 84 brands that advertised in ICC T20 2021 and this year it was 80.

Between the two consecutive T20 World Cups, the ecom-gaming category was among the top five advertisers.