brand marketing – Page 283

From mithais to sexual wellness products: How Diwali gifting ideas are changing

As per the report, approximately 65 percent of people witness an uptick in their spending during the latter half of the year, people in their browsing stages often spend between 1.5 to 2 months in the research phase. Representational image via Unsplash)

This Diwali season, consumers and brands are exploring new age categories for gifting. Does this prove to be a threat to the conventional mithais and chocolates?

Why did Swiggy make a cryptic ad inviting whacky user-generated theories?

The ad spoke more to the tune of each consumer’s memory experience that they associate with brand Swiggy.

Inside view of the making of Swiggy’s bizarre and buzzy Diwali ad campaign which has nothing to do with Diwali.

Why are advertising agencies hiring gamers?

A few ad agencies are waiting with open arms for gamers to join their ranks. These firms stand to gain from gamers' inside view of what is quickly becoming one of the biggest opportunities for marketers. (Representational image via Unsplash)

As the gaming industry in India grows by leaps, ad agencies are hiring gamers to make their offerings more relevant to today’s clients and audiences.

Mast & Meh: Truecaller, Realme, Havells, Milkbasket, Muthoot Finance

Truecaller advertisement that personifies the red button feature in their app which blocks fraud calls, by painting the face red

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

Emphasis has shifted to localised themes and games: AIGF’s Roland Landers

The online gaming sector in India has witnessed an exponential growth in the last few years. It has now become more real time and social, and it will further revolutionise the investment trends in India leading to technological advancements, says All India Gaming Federation's Landers. (Representational image via Unsplash)

Roland Landers talks about the need to address ambiguity of perception in gaming, need for regulatory bodies and key gaming trends that dominate the industry.

‘Connected TV HH to grow from 22mn to 40mn households in the next 2 years’

The increasing internet speeds and better access to internet-enabled devices has also aided growth of CTV.

India’s influencer marketing industry to reach Rs 2,200 crore by 2025

Looking for unique 4th of July promotion ideas? We have a list of 5 click-worthy influencer campaigns to inspire your strategy! (Representational image via Unsplash)

Instagram is most used by content creators, who are leveraging content formats such as reels to expand their reach. Around 36.9% of brands rely on Instagram for their dedicated influencer marketing efforts. YouTube, has 20.6% of brands relying on long-form video content on the platform. Facebook continues to be popular, with 18.7% of brands using it for influencer marketing.

How Indians make online shopping decisions during Diwali

The report indicates that 9 in 10 consumers are more likely to consider a purchase after seeing someone else’s opinion about a brand/product. (Representational image via Unsplash)

Key highlights from Twitter’s #LetsTalkShop report.

Nestle enters direct-to-consumer space, launches D2C platform MyNestle

Nestle committed to investing Rs 5000 crore in India by 2025. India is Nestle’s 10th largest market globally and the fresh investments will help the company accelerate its core business in the country and leverage new opportunities for growth. (Representational image via Unsplash)

With MyNestle, the company joins other FMCG majors in launching D2C offerings. Nestle’s Global Board has strongly supported the direction to accelerate investment focus in India.

CMO to CEO: Companies are betting on marketers to lead brands and business

Mondelez International recently promoted Anil Viswanathan, a senior marketing talent to lead the firm as managing director for Vietnam, South East Asia. In August, Santosh Iyer, vice president - sales marketing, Mercedes-Benz India, was elevated to the position of managing director of the company.

Marketing and sales executives have business acumen and they are directly dealing with the clients/consumers which helps them in leading companies.