brand marketing – Page 5

Apple’s services revenue expected to cross $100-billion mark by 2025

Apple is increasingly looking to diversify its supply chain beyond China amid geopolitical tensions between Beijing and Washington, even as China remains the largest iPhone-making hub in the world. (Image source: Unsplash)

Research company Counterpoint expects Apple’s services revenue to account for one-fourth of its revenue by 2025. Antitrust lawsuits in the US and EU are key risk factors, but they are likely to play out over a longer term.

Brands! Don’t just ask for pitches, ask for the ditches: Stephanie McCarty

“Ask for the ditches instead of the pitches,” she said.

Stephanie McCarty, chief marketing officer at Taylor Morrison, an American home construction company, took to LinkedIn to share a hack that she believes will help brands choose the right agency to partner with.

Whoppl expands footprint with partnerships in Japan, France, and Singapore

Whoppl has embarked on a global journey by forging strategic alliances with their counterparts, Hotice Inc. in Japan, Grown Media in France, and Kobe in Singapore.

This expansion is not just about supporting local influencers and amplifying reach; it’s about fostering collaborations that transcend borders, giving Whoppl an opportunity to broaden its business and work with clients globally.

Broadband subscribers increases from 911.03 million to 916.77 million in a month

Driving this growth is the surge in broadband Except Haryana, Kerala, J & K and Kolkata, all other service areas have showed growth in their wireless subscribers during the month of February-24. (Representative Image: David Arrowsmith via Unsplash)

The top five Wireless Broadband Service providers were Reliance Jio Infocom Ltd 467.59 million, Bharti Airtel 262.03 million, Vodafone Idea 126.55 million, BSNL 20.70 million and Intech Online Pvt. Ltd. 0.24 million.

ACP Pradyuman and CID team investigate mishaps in Colgate’s new ad

Still from the ad.

Colgate MaxFresh invites consumers to participate in the investigation. The call to action extends to all, urging individuals to join the hunt for additional goofs and stand a chance to win gift hampers as a token of appreciation for their vigilance.

BluSmart partners with Lung Care Foundation to launch #SmokinNot campaign

BluSmart aims to create a cleaner travel experience, particularly in mega-cities of Delhi and Bangalore grappling with rising air pollution levels.

The #SmokinNot campaign kick started on World Health Day on April 7, where Doctors from LCF trained and committed to advocate for Clean Air and Climate Action hosted an informative session for BluSmart Driver Partners at one of the BluSmart EV charging superhubs.

India EV sales nearly double in 2023, to rise 66 percent in 2024

The India EV market experienced an increase. (Image sourced from CNBC)

With a strong portfolio and strategic tie-up with Uber, Tata Motors held more than two-thirds of the country’s EV market in 2023 but lost some share to Mahindra & Mahindra and BYD.

Savlon partners with Emiway Bantai to leverage Indian hip-hop to promote hand-washing

The campaign leverages the growing scene of Hip Hop in India and highlights to kids that handwashing is cool.

Conceptualized by Ogilvy India, the campaign features, a video post thanking Emiway Bantai for promoting handwashing, the ‘Haath Dhona Cool Hai’ music video and the Handwash Legend Hook Step Challenge.

BMW Group India records 51 percent growth in car sales in January–March 2024 quarter

Vikram Pawah, President, BMW Group India

BMW Group India recorded +51% growth in car sales in Q1 (BMW + MINI), riding on high demand for its Sports Activity Vehicles, Luxury Class and Electric Vehicles.

India’s passenger vehicles retail sales in March 2024 decline by 6 percent YoY: FADA

The downturn was influenced by heavy discounting and selective financing further affected by economic worries and the electoral climate.

Singhania highlighted that “the 2W segment demonstrated resilience and adaptability, with electric vehicle (EV) sales surging due to the expiration of the FAME 2 subsidy on March 31st. This led to a notable boost in the 2W-EV market share to 9.12 percent.