brand marketing – Page 6

Rashmika Mandanna: Tollywood Queen, National Crush and Brand Boss Lady

Let's take a peek at some of the brands Mandanna has brought her unique spark to. (Image sourced via Forbes)

Mandanna is beginning reign as a brand ambassador, captivating brands and audiences with her charm and relatability. Let’s take a peek at some of the brands Mandanna has brought her unique spark to.

MakeMyTrip’s summer campaign mystery solved!

Take a look at the ads and reactions to it.

Ad agency Talented has conceptualised MakeMyTrip’s summer campaign which features celebrities you can’t see.

I want over 1000 hotels in India. I don’t want that to take me 20 years: Accor CEO Sébastien Bazin

Sebastien Bazin says as much as he loves the opportunity of India, he also questions how long it takes to open hotels in India. “It takes 5-6 years to open hotels in India, whereas globally it is around 3-4 years on the higher side. Why does it take two years more to get the hotel running?” he questions.

‘India invented Luxury with Oberoi, Taj and Leela… I am only learning,’ says Accor CEO Sébastien Bazin. In a special interaction with Storyboard18, the group chairman and CEO of the French multinational hospitality chain and hotel chain Accor, speaks about the India opportunity, the company’s plans, his excitement around the Paris Olympics and more.

Why do “budget customers of Bharat” expect to be treated poorly by financial services brands?

Piramal Finance is building a "scalable model of empathy" to meet the diverse financing needs of the under-served and unserved people of ‘Bharat’ market. (Image credit: Unsplash via Jerry Mathew)

“They expect to be treated poorly and when they just get treated like a human, it overwhelms them,” says Piramal Finance’s MD Jairam Sridharan about the ‘budget customers of Bharat’. Find out why.

EXCLUSIVE: IPG agencies corner Air India’s media and creative business; marking a huge win for the group

Air India’s Chief Executive Officer Campbell Wilson and Natarajan Chandrasekaran, Chairman of the board of Tata Sons, at the unveiling of Air India's new look and logo at an event in 2023.

Initiative, part of IPG Mediabrands, won Tata Group-owned Air India’s media planning and buying mandate after a competitive months-long pitch last year. The account is one of the most prestigious in the country as the iconic airline brand undergoes a transformation.

McDonald’s India steps into anime world; launches ‘WcDonald’s’

McDonald’s India has also unveiled a transformation of its restaurant at Linking Road in Bandra, Mumbai. Conceptualised by DDB Mudra Group, the restaurant's décor and ambiance captures the essence of Anime aesthetics, the company further added. (Stills from the campaign)

This includes the launch of a savoury sauce, new collectible manga-themed packaging and an anime themed restaurant followed the release of four anime films.

The erosion of consumer trust is the silent killer of digital advertising efficacy: Anil K Pandit

High-profile data breaches and privacy scandals have eroded confidence in online platforms and advertising practices.

According to Anil K Pandit, Executive Vice President at Publicis Media India curing the trust deficit is the need of the hour as the industry demands genuine solutions, not tech band-aids.

Lionsgate Play partners with Smart Communications for affordable binge-watch deal

“Our alliance with Dhiraagu in Maldives has further solidified our footprint in South Asia, fostering a deeper connection with the diverse audience in the Maldivian market. This collaboration is poised to offer the nation’s viewers seamless access to Lionsgate Play’s premium content, taking a step ahead towards enriching the entertainment experiences of our audience. As we continue our quest of bringing global entertainment closer, this moment marks an important milestone in our journey and we look forward to the exciting chapters ahead,” stated Rohit Jain, President, Lionsgate Play, Asia. (Image source: Unsplash)

Starting today, all Smart Prepaid and Smart Postpaid subscribers in the Philippines may enjoy affordable premium streaming subscriptions as they dive into Lionsgate Play’s expansive library of blockbuster franchises and innovative original series.

The Power of Problems

While traditional advertising may not mesh well with games, the power of narrative communication tends to go extremely well with gaming as a medium. And with more people increasingly getting into gaming, this has given rise to increased fears around game addiction as well as very creative ways to address this potentially sensitive topic, writes Skandaram Vasudevan. (Image source: Unsplash)

Perception shapes the world and how we view it. More than reality, it is how we perceive it that truly matters, writes Skandaram Vasudevan.

Kalyan Jewellers records 34 percent revenue growth in Q4 FY2024; plans to launch 130 showrooms in India in FY 2025

In FY2025, Kalyan Jewellers plans to launch a minimum of 130 showrooms in India (80 Kalyan and 50 Candere) and 6 showrooms across the Middle East and USA. (Image source: Kalyan Jewellers)

In Q4 FY2024, Kalyan Jewellers recorded consolidated revenue growth of approximately 34% when compared to the same period in the previous financial year.