brand marketing – Page 4

Marvel and Coca-Cola roll out ‘Coca-Cola x Marvel: The Heroes’ campaign

In addition, 'Coca-Cola x Marvel: The Heroes' offers fans a chance to win prizes from Disney and Marvel, including the Ultimate Fan Experience, Disney Cruise, Marvel movie screenings, collectable influencer boxes, movie tickets, autographed memorabilia, and Disney+ subscriptions, further added the company.

The two brands are bringing the world of Marvel to life with a new TV commercial, and will feature limited-edition Coca-Cola pack designs featuring 38-character illustrations.

Unilever’s Kartik Chandrasekhar joins Kellanova as Chief Commercial Officer for global markets including Asia and Africa

Chandrasekhar began his career as a management trainee at Unilever and went on to rise through the ranks as head of oral care and skin cleansing for D&E markets and global brand lead - Pepsodent.

Kartik Chandrasekhar, who was to join the HUL Management Committee as executive director, personal care, quit Unilever earlier this year.

MakeMyTrip CEO on expansion in 150 countries: Global accessibility will help MMT reach Indian diaspora

“The rigorous standards of compliance and commitment to data protection we have in place for our Indian business helped us transition smoothly towards stringent international compliances,” said Rajesh Magow, co-founder and chief executive officer of MakeMyTrip.

MakeMyTrip has expanded to 150 countries and is now accessible in major travel markets like the UK, Germany, Japan, Italy and France.

Sula Vineyards records double-digit revenue growth in Q4 and FY24

Sula's premium brands also performed well, recording a 15 percent YoY growth during the reported quarter and year. Moreover, the wine tourism segment registered a growth of 31 percent YoY in the fourth quarter compared to the year-ago period, the reports further stated. (Image source: Moneycontrol)

The company also announced that it has acquired N D Wines, a winery in Nasik district, and the deal will close by the end of April 2024.

Flipkart launches bus bookings on its app with 10 lakh bus connections

Key features of the bus booking service on Flipkart include access to great deals, no convenience fees or hidden charges, offers through supercoins redemption up to Rs 50 and a 24/7 voice helpline. (Image source: Unsplash)

This is in addition to the flight and hotel booking services that have been available under the Flipkart Travel banner.

India is predominantly a self-employed market, says Piramal Finance | Media Dialogues

Piramal Capital and Housing Finance focuses on suburban and small-town self-employed families with moderate income. They call them ‘Budget customers of Bharat’. (Still from the video)

Piramal Capital and Housing Finance said the company aims to narrow the rural credit gap by targeting suburban and small-town self-employed families with moderate income, challenging conventional perceptions about credit access.

BCCI’s April 16 meeting with franchise owners cancelled?

The owners' meeting was going to take place on the sidelines of the game between Delhi Capitals and Gujarat Titans at the Narendra Modi Stadium. Established by the BCCI in 2007, the IPL has evolved into a prestigious T20 cricket league for men, garnering global attention.

The IPL franchise owners meeting was to be held on April 16 with discussions likely around the mega auction due later this year, among other key focus areas.