brand marketing – Page 3

Ogilvy’s Hephzibah Pathak, ITC’s Anushree Ghosh, BBH India’s Parikshit Bhattaccharya among Cannes Jury

Work from across the globe will be judged, awarded and celebrated during the Cannes Lions International Festival of Creativity, running from 17 to 21 June 2024. (Image sourced from Cannes Lions website)

The Awarding Jury represents the global industry’s leading talent from a diverse range of disciplines, from across 54 markets – the highest number of markets ever represented on the Awarding Jury.

L’Oreal India’s Pankaj Sharma elevated to MD – Consumer Products Division for Australia, NZ

Pankaj Sharma was previously Director – Consumer Products Division (CPD) for L'Oréal's India market.

Raagjeet Garg will take over from Pankaj Sharma as Director – Consumer Products Division (CPD) for the beauty major’s India market.

Smriti Irani races ahead of Mamta Banerjee, Nirmala Sitharaman as Gen Z’s popular female political choice: Hunch

Around 85.3 percent of the respondents support implementing a mandatory retirement age for politicians. This result underlines the young generation’s desire for a more dynamic political landscape, advocating for fresh leadership beyond entrenched incumbents. (Image source: X)

As per Hunch, Prime Minister Narendra Modi holds strong favor among 61.8 percent of Gen Z individuals, according to feedback from over 20,000 respondents. Additionally, a substantial 65.9 percent perceive him as the most formidable candidate.

Premji Invest to fund $50-$70 million in Canva

India is one of the fastest growing markets for Canva and the company will continue investing heavily in this region, as per co-founder and COO Clifford Obrecht who also said that the country also has one of the largest creator communities on Facebook. (Image sourced from Canva's website)

This is part of Canva’s recent secondary market sale, where shares worth $1.6 billion changed hands between existing and new shareholders, at a valuation of $26 billion.

HMD partners with Rajasthan Royals as official smartphone partner for IPL

HMD becomes Rajasthan Royals' official smartphone partner.

The partnership aims to enhance HMD’s brand visibility across the nation, leveraging crickets’ biggest influencers along the way.

Dhiraagu partners with Lionsgate Play to bring digital entertainment content to Maldives

“Our alliance with Dhiraagu in Maldives has further solidified our footprint in South Asia, fostering a deeper connection with the diverse audience in the Maldivian market. This collaboration is poised to offer the nation’s viewers seamless access to Lionsgate Play’s premium content, taking a step ahead towards enriching the entertainment experiences of our audience. As we continue our quest of bringing global entertainment closer, this moment marks an important milestone in our journey and we look forward to the exciting chapters ahead,” stated Rohit Jain, President, Lionsgate Play, Asia. (Image source: Unsplash)

With this partnership, Dhiraagu customers can subscribe to Lionsgate Play’s mobile application through Dhiraagu eZone directly via Dhiraagu App.

Piramal Pharma enters men’s grooming market in India with the launch of BOHEM

The range will extend to include face washes, serums, and shower gels, each designed to meet the diverse needs of modern men.

Piramal Pharma Limited has been growing their brand Lacto Calamine, majorly focused on oily skincare, quite well for the last few years. The launch of BOHEM aligns with the company’s intention to cater to the male grooming market.

Apple assembles $14 billion worth of iPhones in India in fiscal 2024

Apple is increasingly looking to diversify its supply chain beyond China amid geopolitical tensions between Beijing and Washington, even as China remains the largest iPhone-making hub in the world. (Image source: Unsplash)

Apple now makes as much as 14% or about 1 in 7 of its marquee devices from India, the report stated.

Sony Pictures Networks India and Formula E announce three-year media partnership

Rajesh Kaul, Chief Revenue Officer - Distribution & International Business and Head - Sports Business, Sony Pictures Networks India, said "Formula E enjoys a loyal following among motorsports fans in India and we expect it to grow further with the inclusion of rising star, Jehan Daruvala. Formula E is the future of motorsports racing in the world and we are confident that the strong Indian connection is bound to ensure more love from sports enthusiasts in India.”

SPNI will broadcast all races of the Championship’s tenth season on Sony Sports Network channels on television. Fans will be able to stream all practice sessions live, as well as qualifying and races this season, on SPNI’s OTT platform, Sony LIV.

Building brand loyalty through community engagement in sports

The loyalty and passion within the sports fans present a valuable opportunity for brands to connect with their customers on a deeper, more personal level. (Image source: @IPL via X)

For brands to develop authentic connections with the community, brands can host their sports events or support a local sport team or athlete or even host community watch parties, fan meet-up events or the most effective way, support grassroots sports initiatives consistently, writes Shubhangi Gupta, CMO and Co-founder, SportVot.