Tag: brand marketing

Zomato stalls integration of Blinkit to build super brands

On February 11, it was reported that in Q3 FY24, Blinkit clocked in a revenue of Rs 644 crore as opposed to Rs 505 crore in Q2 FY24.In FY22, Blinkit registered an operating revenue of Rs 236 crore and its net loss was Rs 1,021 crore, as highlighted by PrivateCircle Research, cited in a Moneycontrol report. (Image source: CNBCTV18)

Zomato’s strategy is to develop Blinkit as an independent brand.

‘Sexist’ and ‘Regionalist’: Indira’s Rasam Paste’s OOH ad sparks controversy

The ad featured a line that read, “Wife North Indianaaa?” (Translated to - is your wife North Indian?) The ad insinuated that women from North India can’t make rasam. (Representative image by Alp Ancel via Unsplash)

The ad featured a line that read, “Wife North Indianaaa?” (Translated to – is your wife North Indian?) The ad insinuated that women from North India can’t make rasam.

JSW One Homes new brand film promises hassle-free experience of building a dream home

The brand film titled “Unforgettable” begins with a young man celebrating the new year with his friends and family asking everyone around him to forget the past and enjoy the new year. (Stills from the ad)

The film encourages viewers to forget the past where one needed to monitor a site manually with a lot of pain and trouble of managing labour and building materials.

Allied Blenders and Distillers launches ZOYA gin; enters luxury gin segment

The trend of premiumisation in the Indian alcobev industry is increasingly marked by a move by younger, experimentative consumers to Indian origin products and experiences.

The trend of premiumisation in the Indian alcobev industry is increasingly marked by a move by younger, experimentative consumers to Indian origin products and experiences.

Park Avenue and KamaSutra reported double-digit volume growth for GCPL: 3Q FY24 Update

Globally, GCPL's Indonesia business continues to deliver compelling performance, with close to double digit volume growth and high-single digit constant currency sales growth. (Representative Image: Donald Giannatti via Unsplash)

Godrej Consumer Products Ltd’s overall summary of the operating performance and demand trends during the quarter ended December 31, 2023.

Colors achieves an 80% surge in viewership over the last six months

The past six months have seen Colors' viewership share surge by ~80 percent, helping uthe channel cross a milestone with 207 GRPs. (Representative Image: rc.xyz NFT gallery via Unsplash)

This comes as a culmination of an upsurge that the channel has been seeing all through the second half of 2023, growing from 117 GRPs in wk22 to 207 at the close of the year.

What makes Deepika Padukone a brand?

Deepika Padukone has endorsed several Indian brands such as Asian Paints, Jio, Dabur, Tanishq, and Axis Bank, as well as international brands such as Chopard and Levi’s.

As Deepika Padukone turns 38, Storyboard18 deciphers what makes the Bollywood actress a brand.

India’s media landscape drives Asia Pacific video industry surge, clocks $13 billion revenue in 2023

Tamil, Telugu and Malayalam have high conversion ratios, Hindi and Kannada record mid conversion ratios, Gujarati, Marathi and Bengali record low conversion ratios. (Representative Image: Nicolas J Leclercq via Unsplash)

According to an MPA report, the fastest growing revenue generating video industry markets over 2023- 2028 will be Indonesia, Philippines, India, Vietnam and Thailand.