brand marketing – Page 95

Explained: How Disney’s most famous characters have been affected by copyright law

Since 1928, Disney has come up with various versions of the cartoon character, and for each version, its copyright law will expire after 95 years. (Representative Image: Evan Fitzer via Unsplash)

Storyboard18 looks into the history of Mickey Mouse and other personalities that will witness its copyright expiring and being readily available in the public domain.

Dabur India Q3 update: Revenue to rise in ‘mid-to-high single digit’ percentage

Dabur said it expects recovery of consumption in both urban and rural markets in India due to improving macro indicators, increase in government expenditure and positive consumer sentiment. (Image source: Moneycontrol)

Because of the delay in the onset of winter season, Dabur said it anticipates the healthcare business to grow in low to mid single digit.

Vi and Team Vitality enter into esports partnership in India

This partnership will create opportunities for budding esports talent from across the country to have access to professional players, master classes, meet & greets with esports talent and many other opportunities. (Images sourced via Vi and Team Vitality websites)

The partnership encompasses many aspects such as brand sponsorship, content partnerships, gaming events and unique experiences at a never-seen-before scale.

Hero Motocorp launches #LiveTheLegend campaign for its bike brand Karizma XMR

L&K Saatchi & Saatchi and its digital arm, Saatchi & Saatchi Propagate, also created the buzz campaign. The buzz campaign featured Roshan and Rannvijay Singha, the two names who had been closely associated with the brand in its glory days. (Still from the ad)

The launch film honours the bike’s illustrious history and is an ode to the iconicity of the brand which captured the imagination of an entire generation.

From setting up transparent programmatic ecosystem to branding brands on OTT, here are top ad trends of 2024

In the unfolding narrative of 2024, sustainability is positioned to take a prominent role. Consumer environmental consciousness propels a preference for brands committed to sustainability, carbon emission reduction, and ethical trade practices. (Representational image via Unsplash)

As marketers are increasingly realising the need for comprehensive insights to drive return on investment, media agency heads think holistic measurement will also emerge as a key imperative in 2024.

Tata Power onboards Baljeet Kaur as sustainability champion

Baljeet Kaur stands as the first Indian woman to ascend Mount Everest, Mount Lhotse and Mount Manaslu, which she climbed without oxygen. (Still from the video)

Baljeet Kaur, who hails from the hills of Himachal Pradesh, has a close association with nature and refers to the mountains as her “first love”.

Value of Elon Musk’s X drops 71 percent since his takeover

X also has plans to add the feature which provides brands the ability to serve ads only to an individual's creators profile. This eliminates the likelihood of the ads appearing next to controversial or unwanted posts, stated a media report.

According to media reports, Fidelity began marking down its Twitter shares the first month after Musk’s buyout. It increased the share value or kept it stable for a few months earlier in 2023.

L’Oreal India plans to become a €1 billion company in 3-5 years in India

The online beauty market in India is about 17 percent of the total beauty market and it is growing at almost twice the speed of the offline market.(Representative Image: Raphael Lovaski via Unsplash)

L’Oreal India managing director speaks exclusively to Storyboard18’s editor Delshad Irani, about the beauty juggernaut’s growth strategies.

Marico v/s KLF Nirmal Industries: Bombay High Court restrains KLF from infringing Parachute Oil’s features

On August 18, 2023, the High Court had an ex-parte ad-interim (granted without notice to the respondent) order against KLF which restrained it from using features which were similar to that of Parachute. (Image source: Moneycontrol)

Marico claimed that KLF Nirmal Industries had committed an act of infringement with respect to its trademarks.

Here’s how Bacardi Breezer plans to ‘play’ to Gen Z tastes

The brand's ‘Play On’ proposition delves into the multifaceted identity of Gen Z, connecting through relatable and topical themes — from social media channels to digital partnerships to on-ground activations. (Image source: News18)

‘Gen Z is all about unapologetic fun, and that’s precisely what Breezer stands for. We encourage them to ‘Play On,’ keeping seriousness at bay,’ Ashish Jha, Senior Brand Manager at Bacardi, told CNBC-TV18.