Tag: Cannes Lions 2023

“I was born in Kerala. But Cannes is my other birthplace,” BBDO India’s Josy Paul

"I was re-born here through a series of revelations, epiphanies and magic moments. Things happen to you and you are not the same." - Josy Paul, chairman and CCO, BBDO India

Josy Paul, chairman and chief creative officer, BBDO India, shares his experiences of attending Cannes Lions and what stood out for him over the years.

Publicis strikes at AI haters with outdoor ads in Cannes Lions

Publicis gave the critics and naysayers a massive comeback in the form of an outdoor advertising campaign – created by AI. The campaign recreates the exact expressions including shock, confusion, laughter that were plastered on the face of many who probably had little idea that 2023 would be all about AI. (Image by @PublicisGroupe via Twitter)

Publicis, the French advertising giant, is running a witty outdoor ad campaign to remind everyone who was sceptical about the company’s AI platform Marcel, at the ongoing Cannes Lions International Festival of Creativity.

Cannes Lions 2023: Insights from Lokusdesign’s Shekhar Badve on judging global design campaigns

Among the Jury Presidents, Tor Myhren will serve as the Film Lions Jury President – the first time Apple has been represented. (Image sourced via Cannes Lions website)

Shekhar Badve, who was on the Design Lions jury, says consumer engagement, commercial success and creative excellence were the top criteria for evaluating the entries.

Cannes Lions 2023: Leo Burnett, Dentsu Creative, Talented, FCB Group among shortlists on day one

At Cannes Lions 2023, Leo Burnett India's #BringBack2011 campaign for Oreo and ‘175 Replayed’ for Airtel picked multiple shortlists. Dentsu Creative India's campaigns for Mortein and Vedantu got shortlisted too. Talented's work for Swiggy and Cleartrip also got various shortlists.

Indian agencies and brands sent a total of 809 entries to Cannes Lions this year.

Cannes Lions 2023: Indian agencies send a total of 809 entries, 11 percent dip from 2022

At this year’s Cannes Lions, ‘Kaguya by GUCCI’ by Dentsu Inc., Tokyo, was awarded a Bronze Lion in Film Craft. The work featured music that celebrates a mix of historical Japanese artforms with the latest technology in creativity. (Image sourced via Cannes Lions website)

For Cannes Lions 2023, Indian agencies have sent most entries in Media (80 entries), Brand Experience & Activation (77 entries), and Direct (71 entries).

Seven graphics to read from the Global DEI Census

Among other things, Paranjpe spoke about the company’s culture of developing talent and meritocracy that has made HUL a preferred employer over the years. (Representative Image: Fernando @cferdophotography via Unsplash)

Wave II of Global DEI Census shows high recognition of industry efforts, but no improvement on inclusion.

Cannes Lions receives 26992 entries for 2023; 6 percent increase from 2022

Work from across the globe will be judged, awarded and celebrated during the Cannes Lions International Festival of Creativity, running from 17 to 21 June 2024. (Image sourced from Cannes Lions website)

The awards have seen an 18% increase in the number of entries directly by consumer product brand companies demonstrating the value being placed on creativity that drives business