Tag: gaming

How new-age gaming developers are transforming player experience

This unique partnership marks the first time in the country’s Esports landscape that a team has secured a high-profile title sponsorship that extends beyond individual tournaments. (Representative Image by Sean Do via Unsplash)

Now backed with more resources and a massive audience, game developers are ready to capitalize on the skyrocketing demand for more immersive gaming.

NODWIN Gaming’s Singapore arm acquires 100 percent stake in game marketing agency PublishMe

India's sizable youth population is identified as a driving force behind the gaming sector's growth, with India and China collectively contributing to 50% of the world's data traffic.(Representative Image: Onur Binay via Unsplash)

This acquisition will provide the essential tailwinds for NODWIN Gaming to drive its mission of leading the emerging market sports media landscape.

DGGI Mumbai Zone sends GST notices to Dream 11 and Play Games 24/7

For the first half of FY24, Nazara reported a 42 percent year-on-year (YoY) increase in profit after tax to Rs 45 crore as against Rs 31.7 crore profit in H1FY23. Revenue from operations grew by 13 percent to Rs 551.7 crore as against Rs 486.9 crore in H1FY23. (Representative Image via Unsplash)

Dream11 has been accused of improper classification of online fantasy sports gaming activities. The DGGI Mumbai Zone, in its notice, said Dream11 failed to submit the requisite documents despite several reminders. To address these concerns, a detailed inspection was conducted by the DGGI on September 14, 2023.

Taarak Mehta’s Neela Films launches Neela Mediatech; ventures into gaming, animation and e-commerce

Structural shifts toward a higher propensity to pay for in-game features and the burgeoning popularity of casual and midcore games are poised to play pivotal roles in shaping the landscape by FY28. (Representative Image via Unsplash)

Neela Mediatech’s primary mission is to leverage the show’s audience viewer base of 60 million individuals.

Nazara Technologies gets a tax demand of Rs 2.83 crore from DGGI Mumbai

With this, the diversified gaming and sports media company became the latest company to receive such a notice after Dream11, Games24x7, Gameskraft and Delta Corp in recent weeks. (Representative Image: Jon Tyson via Unsplash)

Nazara Technologies’ tax demand is unrelated to the current issue of retrospective taxation that is haunting India’s real-money gaming industry.

Gaming companies innovate survival strategies amid 28 percent GST impact

For the first half of FY24, Nazara reported a 42 percent year-on-year (YoY) increase in profit after tax to Rs 45 crore as against Rs 31.7 crore profit in H1FY23. Revenue from operations grew by 13 percent to Rs 551.7 crore as against Rs 486.9 crore in H1FY23. (Representative Image via Unsplash)

The impact of this GST change isn’t just about how games are advertised but also about how they’re made and what they offer to players, said experts.

Shah Rukh Khan shines in A23 Poker’s campaign amidst Jawan’s box office success

A23 chose to launch both commercials simultaneously, striking a balance between promotional content and responsible messaging.

Recent celebrity endorsements of gaming ads, like Sachin Tendulkar’s association with Paytm First Game, have faced backlash. However, legal gaming companies in India can advertise across platforms as long as they include proper disclaimers.

If you wish to reach a younger, more tech-savvy, audience, it has to be through gaming and esports: Piyush Kumar

Piyush Kumar, founder and CEO, Rooter, said, "Game streaming has existed and grown independently of esports. A case in point is that despite no offline esports tournaments happening during the pandemic, game streaming has become a popular way for professional esports players and upcoming gamers alike to play and connect with their community."

Esports IPs in India are setting new viewership records. In the recent BGMI Master series, Rooter garnered 84.8 million views across platforms.

Gaming influencers – How would 28 percent GST affect marketing spends on influencers?

As per Rohit Agarwal,founder and chief executive officer, AlphaZegus, in the influencer space, the imposition of 28 percent GST is less of a concern than recession, which is a greater concern. (Representative Image: AronPW via Unsplash)

Starting October 1, a 28 percent GST will be imposed on the face value of both games of skill and games of chance. Storyboard18 connected with an influencer and industry experts to understand the impact of the levy on brands’ marketing spends on influencers and therefore, the influencer economy.