influencer marketing – Page 6

Out of the 8 crore plus creators in India, brands are currently engaging with a mere 20,000

As creators and brands continue to emerge, and the creator economy becomes more organized, it is projected that over the next two years, a staggering 10 lakh creators will be actively engaged in influencer campaigns (Representational Image via Unsplash)

Singapore-based creator tech company Animeta, in its report highlights the limited access brands have in the country.

Ashish Chanchlani becomes India’s top influencer on Meta’s Threads: Report

With 14.5 million followers on Instagram and 29 million subscribers on YouTube, Ashish Chanchlani holds a prominent position in the top influencer line-up, appealing to audiences across demographics.

CarryMinati and Triggered Insaan follow next on the list.

Vishal Dhupar NVIDIA’s MD – Asia South on AI disrupting advertising, WPP deal and more

Vishal Dhupar, MD, Asia-South, NVIDIA. (Image sourced via Twitter)

NVIDIA’s MD – Asia South Vishal Dhupar talks to Storyboard18 about the impact and effectiveness of AI on industries including advertising and marketing.

Zerodha’s CEO and co-founder Nithin Kamath on financial literacy and why finfluencers need regulation.

The underlying technology under development will use a ‘gamified’ experience to foster habit creation for users while providing a playing experience on-court/ on-field like automated scoring, game highlights and ‘pro-sports’-like stats using computer vision & artificial intelligence.

Finfluencers are new-age personal finance consultants who create digital content on social media. Their genre is one of the fastest-growing content universes online. Recently, there has been a universal call for tighter regulations for finfluencers who have taken over the internet.

Why are creators and marketing agencies liking Threads more than Twitter?

Threads enables creators to harness Instagram's connectedness and tap into its large user base.

Longer-form writing, Instagram’s vast user base, and none of Twitter’s incessant negativity. Creators and influencer marketing agencies are Liking Threads over Twitter. For now.

Weekly Shorts: Affiliate influencer marketing – the cost-effective solution

These promotional codes help in tracking conversions driven by each influencer. So that you only pay after the campaign goals are met. (Representational image by Konstantin Evdokimov via Unsplash)

Under affiliate influencer marketing, you compensate creators based on the sales made by the affiliate links — unique links or discount codes — included in the content.

Customers don’t need influencers to tell them about chemicals in food, says iD Fresh founder Musthafa PC

Musthafa PC, Chairman and CEO of iD Fresh Food.

Responding to the recent food influencer videos that called out bigger food companies, Musthafa PC says that consumers should not rely solely on influencers to make better food choices.

Finfluencers should educate not advise says Zerodha’s co-founder Nikhil Kamath

The billionaire head of the country's largest stock broking site added that digitisation also reduced customer onboarding risk significantly by cutting off multiple intermediaries and dealing with the customers directly with their digital identity, signature, and mandatory online in-person verification (IPV). (Image source: Moneycontrol)

Finfluencers should educate people because financial literacy is the need of the hour but if they start giving financial advice then that needs to be regulated, says Nithin Kamath, co-founder and CEO of Zerodha.

Finfluencers need to be regulated urgently: Zerodha’s Nithin Kamath

The CEO and co-founder of the largest brokerage in the country shared how ambiguity around rules need to be addressed too.

Influencers’ influence waning? GenZ listen to friends over social media influencers

Gen Z segment has a distinct aesthetic that impacts their brand choices, which have been driving fashion trends – crop tops, ribbed dresses, chunky sneakers, and baggy jeans. (Representational image by Laura Chouette via Unsplash

Gen Z consumers are 50 percent more likely to take their friends’ recommendation over an influencer or a celebrity while making a purchase decision, revealed a study from Yuvaa.