These guidelines will promote responsible content creation and advertising practices, ensuring that the influencer marketing ecosystem adheres to the highest transparency and authenticity standards.
Tag: influencer marketing
Weekly Shorts: Influencer brand trip: effective or controversial?
What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.
Disha Patani joins Insight Cosmetics as brand ambassador; promotes holistic beauty and safe skincare
As the face of Insight Cosmetics, Disha Patani champions the cause of using products that enhance one’s beauty without compromising skin health.
SEBI and Finfluencers: Regulator’s “nudge” a correction in the wild market of India’s financial influencers
SEBI’s crackdown on finfluencers is a timely intervention nudging them to tread more carefully, writes Kunwar Raj, a financial content creator and founder of fintech firm Unfinance.
Weekly Shorts: How brands can accelerate engagement through paid promotions
What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.
Will you drink oat milk if Ajinkya Rahane tells you to? OATEY’s founders seem to think so
Ajinkya Rahane, who has come on board as investor and brand ambassador is expected to play a crucial role in persuading consumers to make the shift to healthy beverages.
Just because something is legal, does not mean it is ethical: Revant Himatsingka aka the FoodPharmer
Revant Himatsingka addresses getting legal notices, advocates for local food and questions the legitimacy of Bollywood celebrities who act as health influencers.
Food influencer Foodpharmer calls out brands for using refined flour in brown, multi-grain breads
Himatsingka took to LinkedIn to talk about how most bread brands end up using refined flour (maida) as their first ingredient despite marketing their breads as “whole wheat” or “multigrain.”
Weekly Shorts: Tips for authentic influencer marketing strategies
What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.
Influencers should be regulated without inhibiting their creativity, Meesho’s Vidit Aatrey
Vidit Aatrey says that while regulation is a broad and subjective topic and a lot also depends on what kind of regulations are being introduced.