Kashmeera Sambamurthy – Page 2

Remembering iconic adman Sylvester daCunha: Tributes from R S Sodhi and Manish Jhaveri

Sylvester daCunha, who started daCunha Communications in 1969, it is today one of the oldest and longest running Indie agencies which keeps daCunha’s tradition alive by continuing with Amul’s topical campaigns. (Image source: Twitter - Amul)

Storyboard18 interviewed the former managing director of GCMMF (Amul) and the creative consultant at daCunha Communications, who shared personal anecdotes and highlighted Sylvester daCunha’s invaluable contributions to the field of advertising.

Department of Consumer Affairs and ASCI crackdown on “Dark Patterns” in advertising

High-profile data breaches and privacy scandals have eroded confidence in online platforms and advertising practices.

The Department of Consumer Affairs and ASCI agree that there is a need for a framework that could regulate the industry in order to prevent dark patterns. Read on.

Wipro Consumer Care expands into packaged foods with strategic acquisitions and organic growth

Neeraj Khatri says, "The strength of Wipro has always been identifying the right market, consumer insight and proposition and consistently delivering on the message." (Stills from the ads)

In an interview with Storyboard18, Anil Chugh, president of the foods business, and Neeraj Khatri, chief executive of consumer care, India and SAARC Business, at Wipro Consumer Care and Lighting, share details on the company’s recent acquisitions, brand marketing strategies, and more.

The Bournvita brand story: From creating iconic ads to battling unexpected controversy

Over the years, advertising concepts have seen an evolution in Bournvita’s journey. Right from the ads touching upon the product ingredients to the commercials highlighting a sense of purpose, Bournvita has come a long way. (Stills from the ads)

Bournvita, which saw phases of evolution in its advertising journey and set the tone of inspiration through the ‘Tayyari Jeet Ki’ ad, recently found the brand’s claims and credibility being called into question. Storyboard18 got in touch with brand experts who discussed the controversy and suggested course correction measures.

Shantanu Deshpande: Public memory is fickle. Public love is permanent

The founder highlights a common mistake made by managers, including Deshpande himself, which involves imposing their value system on Gen Z employees.

Shantanu Deshpande, founder and CEO of Bombay Shaving Company, digs deep into BSC and Bombae’s marketing strategies and how the company’s services arm is scaling at warp speed. He also addresses the need for more founders to put themselves out there and tell their stories.

Panelists at Goafest discuss gender bias in advertising and media representation

The one daily soap which shook everybody was Jassi Jaisi Koi Nahi. The character, Jassi is an ugly duckling who is working in a fashion house and she became a character everybody could relate to. Unfortunately, not many such characters have surfaced on television screens. (From left to right: Tarun Katial, Anand Narasimhan, Megha Tata, Anupriya Acharya and Kailashnath Adhikari)

Panelists discuss Indian women empowerment ad; data shows need for significant change.

Goafest 2023: Digital is just as important as traditional for efficient media plans, Madison’s Sam Balsara

According to Sam Balsara, "Digital is becoming popular due to technology. Technology is providing four major benefits: enabling one to go beyond demographics, enabling data-driven analytics, enabling contextual messaging and allowing to harness the power of virality."

Sam Balsara, founder, chairman of Madison World shared key lessons during Goafest 2023 on effective media planning and a case study on building brand Cinthol.

Why is there a sudden rise in scam messages in agency business

The scams which continue to take place evoke sensitivity and worry because the access of agencies and clients to a broader network is fairly deeper. And, such messages would have a negative impact. (Representative Image: Max Bender via Unsplash)

Scamsters posing as advertising or digital marketing agency representatives have seen a constant rise. They often pose as representatives from agency’s HR teams making job offers and extracting information. Storyboard18 decodes the scam and measures to prevent it.

Agencies on alert as scammers posing as agency reps offer jobs, WFH opportunities

Lloyd Mathias, angel investor and business strategist stresses on the importance of proper cybersecurity training and agencies listing the ‘Dos’ and ‘Don'ts’ to be followed by all employees. Further, he also believes that agencies must clearly communicate to their clients and share a list which highlights or tracks who are a part of the agency and who are no longer working with the agency. (Representatuve Image: John Noonan Via Unsplash)

Messages guaranteeing job offers and work flexibility are circulating in the name of well-known marketing agencies. Company chiefs are going public about the menace.