Tag: Media

RRR to Baahubali: South Indian cinema gets more and more popular in Jammu and Kashmir

The early 2000s were a period when television channels, especially Zee Cinema, began to air south Indian films, dubbed in Hindi. Actors like Chiranjeevi, Ramya Krishnan, Pawan Kalyan, and Venkatesh Daggubati are a few whose movies entertained the masses. (Image courtesy: Baahubali 2 - Moneycontrol, Kantara - News18, RRR - Moneycontrol, Sita Ramam - News18, KGF - News18)

Will the South Indian cinema smorgasbord with movies like Baahubali: The beginning outshine other language films in the coming years?

2023 expected to be a banner year for television news channels

This initiative seeks to safeguard the interests of brands while fostering healthy relationships between advertisers and agencies. (Representative Image: Jon Tyson via Unsplash)

The resolution of the ratings controversy surrounding BARC has brought relief to those in the business of news. According to media planners and buyers, with the implementation of new measures to improve transparency and accountability, advertisers can now make more informed decisions, resulting in more effective campaigns and greater return on investment.

Our women’s cricket team will create icons which will inspire the next generation: RCB chairman Prathmesh Mishra

Responding to Storyboard18's question, cricketer Smriti Mandhana said WPL is the right step in the direction of equal pay for women in sports. “Equal pay was an amazing move by the BCCI, and I would like to thank them for this step. We have witnessed how the IPL for the men’s team has benefited them. I hope that the same luck favors the women’s cricket team too. The Women’s Premier League is starting and is the next big step for the women’s cricket team in India. I hope this leads them in the right direction,” she said. (From left to right: RCB captain Smriti Mandhana, and RCB chairman Prathmesh Mishra)

At the launch of Women’s Premier League (WPL), Royal Challengers Bangalore chairman and chief commercial officer of Diageo India, and RCB’s captain Smriti Mandhana talk about gender inequality and pay disparity between men and women cricketers.

No Additional Data Charges for Watching IPL 2023

After watching an IPL match, the approximately 20 million affluent consumers who typically have unlimited Wi-Fi will still have 100 per cent of their data allowance available. The mass consumers segment, which comprises around 300 million users with daily data plans ranging from 2GB to 3GB, will have 77 per cent of their data remaining per day.

IPL 2023 will be a seamless and convenient experience all thanks to zero data barriers, affordable internet and free streaming on JioCinema

Will Connected TVs surpass HDTV in popularity with Free Streaming of IPL 2023?

CTV provides advertisers with the ability to reach their audience through highly engaging, full screen, high-quality video ads that can be delivered to specific households based on their viewing habits and demographic information.

With cord-cutters, advent of 5G, rise of affluent audiences and shift towards Digital from Linear TV – CTV is setting the stage on fire for both viewers and advertisers this year,

Crypto ads and sponsorships banned during Women’s IPL 2023

The Central Consumer Protection Authority (CCPA) stated that the use of Union Public Service Commission (UPSC) exam toppers by these institutes falls under "misleading ads" and "unfair trade practices" of the Consumer Protection Act, 2019. (Representative Image: John Matychuk via Unsplash)

Board of Control for Cricket in India (BCCI ) has decided to ban all forms of crypto advertising and sponsorships during this year’s Women’s IPL. The ban has also been imposed on tobacco and betting apps.

OTT content, retail media and localisation of sports to dominate ad, marketing industry in 2023: Report

Retail media in India is expected to double by 2027. In India, the rise of ad spends on digital retail media will depend on how the retail media networks are able to demonstrate the value by complementing search efforts and not competing with them. (Representative Image: Artem Beliaikin via Unsplash)

As per GroupM, India ranked eighth globally on ad spends and continues to be the fastest-growing market in 2023. Here are the trends that will push the growth.

Ad spends to grow at 15.5 percent: GroupM India

The launch and expansion of 5G services beyond top metros, combined with affordable smartphones, is also expected to drive ad spend growth. (Representational Image: Anthony Rosset via Unsplash)

India ranked eighth globally on ad spends and continues to be the fastest-growing market in 2023, as per GroupM.