Tag: Media

JioCinema’s IPL debut breaks records with 6 crore unique viewers and 2.5 Cr. downloads in a single day

JioCinema's success however isn’t limited to the TATA IPL season alone. The platform also had a remarkable run during the FIFA World Cup, with millions of users tuning in to watch the matches on the platform. 40 billion minutes of watch time was clocked across Sports18 and JioCinema, which continued to be the number one downloaded free app on iOS and Android throughout the tournament.(Image source: Indian Premier League (@IPL))

The record breaking debut of the platform on IPL is another success added to the platform’s sports streaming history after FIFA World Cup.

With IPL in sight, govt to crack down on online betting ads disguised as content, says consumer affairs secretary Rohit Kumar Singh

Rohit Kumar Singh says, "We also must realise that this regulation versus innovation debate is something the whole world is struggling with. If you regulate too much, then technology will not develop. If you regulate too less, then it is harmful."

Rohit Kumar Singh, Secretary, Ministry for Consumer Affairs, Food & Public Distribution, speaks exclusively to Storyboard18 on influencer marketing guidelines, violators, crypto ads, and more.

Retail sector boosts ad volumes on TV News by 15 percent in FY 2022: TAM

With the pandemic accelerating the shift towards e-commerce, retailers had to adapt rapidly to stay competitive in the market. To stand out from the competition, retailers resorted to aggressive advertising campaigns on TV news channels, which proved to be an effective strategy. (Representative Image: Franki Chamaki via Unsplash)

Advertising efforts of the retail sector on TV news programs saw a significant surge in the year gone by.

IPL becomes a Decacorn with $10.9 billion valuation; Media rights most significant revenue source

Since inception, the league's value has seen a 90 percent growth and currently stands at $10.9 billion (Rs 87 crore), according to a report titled 'Beyond 22 Yards', The IPL Valuation Report 2022 by D and P India Advisory. (Representative Image (From left to right) : Twitter handle - Gujarat Titans, Mumbai Indians and Lucknow Super Giants)

This year, for the first time, IPL media rights were spread among different broadcasters, breaking the monopoly of one company.

#TBH: Churn, course correction marks OTT industry version 2.0

OTT is tuned into for specific programming, so ads are more likely to be consumed because they are fewer and unskippable at the start and middle of programming.(Representative Image: Bastian Riccardi via Unsplash)

The industry is expected to touch $ 11-13 billion by 2030 and the primary driver for growth will be paid subscriptions or SVoD (subscription video-on-demand) segment slated to jump from 85-90 million to 160-165 million by 2027.

Quick Take: Is JioCinema’s free streaming of IPL attracting advertisers to concentrate on one platform?

This year's IPL is expected to not only increase digital audience bandwidth but also overall ad revenues. According to a KPMG-CII report, the digital revenue for sports is projected to grow from Rs 1540 crore in FY21 to Rs 4360 crore in FY26, with a CAGR of 22 per cent. (Still from the ad)

The availability of free IPL streaming on JioCinema is proving irresistible to advertisers this year, leading to a shift in focus towards the platform and the potential for some marketers to exclusively choose JioCinema for their IPL ad spends.

Media Mavens: ‘Media planning is about capitalising consumer trends and unearthing unique opportunities,’ says Alliance’s V Narayanan

As per Alliance’s V Narayanan, some of the key challenges are: Consumers reach getting more f-r-a-g-m-e-n-ted, building top of mind awareness for a brand in a fiercely contested market place is a huge challenge to procure in a digital world. Further, consumer trust is declining and it is getting more and more difficult to sustain loyalty.

V Narayanan, CEO of Delhi-based Alliance, believes the new formula – C (Creative) x D (data) = CE (Consumer Experience), will change how media planning works.

Rajasthan Royals announces Luminous Power Technologies as IPL 2023’s Title Sponsor

Having previously extended their support to the sport through in-stadium and linear TV partnerships, Luminous is re-entering the IPL space with this partnership with Rajasthan Royals for the 2023 season. (Image source: Twitter handle - @rajasthanroyals)

Luminous Power Technologies, the power and solar solutions brand will feature on the front of Rajasthan Royals’ official playing kit.

Why is Krafton taking aim at the Indian gaming market with Road to Valor: Empires?

KRAFTON’s self-developed new titles are set to connect with fans, starting from 2024. Among these, ‘Dark and Darker Mobile,’ an extraction RPG independently developed by Bluehole Studio, and ‘inZOI,’ a life simulation game featuring realistic graphics, will be the first to meet the fans. (Images sourced via Steam, Epic Games and Krafton)

Global gaming major Krafton is set to launch India-specific customizations for Road to Valor: Empires, in a bid to capture a slice of India’s rapidly growing gaming market.

Nostalgia of cable TV and the rise of connected TV: How technology is changing the way we watch

The jingles, sound effects, and even the advertisements are nostalgic reminders of a time when watching the telly felt like coming home. Some of the most iconic ads from that era are still remembered fondly. The ‘Hema Rekha Jaya aur Sushma’ spot from Nirma, the Cadbury cricket ad, the Pepsi commercials celebrating new generations, the Amul ads, and the Zoozoos of Vodafone, are some timeless campaigns from the years gone by. (Representative Image (from left to right): Olena Sergienko and Nicolas J Leclercq via Unsplash)

As entertainment technology continues to evolve, the shift from traditional cable TV to connected TV appears to be an inevitability. The growing interest of brands in connected TV is only accelerating this shift.