Tag: Media

95 percent viewers witness interactive animation ads during IPL: iCubesWire

Fans can look forward to witnessing the strength, endurance, and the intense competition during the Pro Panja League. (Representative image via Unsplash) (

As per the survey, 56 percent of respondents like interactive video animation digital ads, 17 percent like interactive audio ads, 22 percent like mini-game interactive ads and five percent don’t like interactive digital advertisement.

73 percent viewers watch IPL on JioCinema: Report

The range of merchandise offered by playR includes apparel, accessories, and lifestyle products for fans to showcase their love, loyalty and support towards their favourite IPL teams. (Image source: Twitter handle - @IPL)

As per a Synchronize India and Unomer report, one-third viewers watch IPL exclusively on JioCinema and over half are watching on mobile and TV both.

Unbundling of TV and Digital media rights for Team India’s bilateral series to impact AdEx and brand communications

As per a recent GroupM report, cricket saw a growth of 44 per cent in terms of sponsorship, endorsement, and ad expenditure. The same report says sponsorship spends (ground, team and franchise), cricket delivered 75 per cent of all sports, whereas the corresponding number for endorsement was 85 per cent. (Representative Image: Mudassir Ali via Unsplash)

The move has been met with mixed reactions from media buyers, with some predicting an increase in advertising revenues due to greater competition, while others suggest the need for new strategies to leverage the unique features of digital platforms.

JioCinema sets new record with 2.4 crore concurrent viewers during CSK-RCB match

While IPL ratings grew on TV between 2018 to 2020, the ratings have seen a continuous decline, dropping to as low as 3.68 TVR last season. The 4.72 TVR achieved this season is the 2nd lowest in the last six seasons, despite telecasting matches on FTA. (TVR = Percentage of target audience who viewed the matches, averaged across match duration). (Representative Image: Chennai Super Kings via Twitter)

Free streaming of IPL matches has set record-breaking viewership numbers, beating the previous record held by Disney+ Hotstar.

Gaming companies ride cricket frenzy with huge marketing spends this IPL season

IPL has seen campaigns galore this season. Everyone from Dream11, which onboarded actors Aamir Khan, R Madhavan, and Sharman Joshi as ambassadors, to cricketer Deepak Chahar’s new fantasy game platform TFG (Trade Fantasy Game) and many others have IPL campaigns this season. (Representatuve Image: Sam Pak via Unsplash)

Gaming and e-sports firms are estimated to spend almost Rs 2,000 crore during this Indian Premier League season as they look to tap into the franchisee’s massive audience reach.

DD Free Dish: Understanding the surge in its popularity

In terms of sectors, like Shah said, in January-June 2023, food and beverage took the top spot contributing 23 percent share of ad volumes, followed by personal care/personal hygiene with a 17 percent share.

DD Free Dish has become increasingly popular due to its ability to reach a vast rural population. Prasar Bharati’s revenue from MPEG-2 slots increased by 66 percent to Rs 1071 crore.

Storyboard18 Exclusive: Prasar Bharati to increase Free Dish slots next year, CEO Gaurav Dwivedi tells Storyboard18

OTT services, digital cable and DTH operators are presently competing to occupy more space in the broadcasting industry for distribution of content. Dwivedi said that these platforms have their own USPs. (Image via Prasar Bharati website)

Prasar Bharati plans to increase Free Dish slots next year to cater to growing demand for free-to-air channels

JioCinema’s IPL viewership numbers are mind boggling

Another driver during the opening match was the latest edition of JioCinema’s free-to-play predict and win game, Jeeto Dhan Dhana Dhan. (Image source: @JioCinema)

TATA IPL 2023 on JioCinema gets a record-breaking 147 crore views on opening weekend. JioCinema also registered over 2.5 crore downloads, a record for the most installed app in a single day.

IPL 2023: Traditional advertisers set to overtake new-age players in IPL 2023 advertising pie

The long-time sponsor Tata Group, the title sponsor of the tournament, will be promoting their EV offering Tiago.ev during this IPL season. As the official partner, the brand will effectively utilize the Tata IPL platform to not only display the new Tiago.ev across all 12 stadiums but also launch interesting initiatives such as the ‘100 reasons to go.ev with Tiago.ev’ campaign. Conceptualized by FCB Ulka, this campaign focuses on consumers' top mental barriers towards EV adoption and addresses them through a series of light-hearted, relatable instances.(Image source: Indian Premier League (@IPL))

As new-age internet companies adopt a more cautious approach to advertising, traditional advertisers are gearing up to go all out on IPL advertising.