Tag: Weekly Shorts

Weekly Shorts: Dad-influencers – the new buzzword for brands

Dad influencers have been the most sought-after content creators by brands in fashion, fitness, food and beverages and lifestyle categories. In fact, data from the influencer marketing platform affable.ai shows that the number of dad influencers has increased by 12.89 percent between 2018 and 2022. (Representatuve Image: Tim Mossholder via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Weekly Shorts: Five ways for long lasting influencer relationships

By becoming "the one" for our customers, we create a foundation for a healthy, long-term relationship, which significantly boosts customer lifetime value. (Representative Image: Nick Fewings via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Weekly Shorts: Ways to use influencer marketing for promoting sustainable travel and tourism

The opportunity to break free from the demands of work is also a compelling factor, as 57 percent seek respite from their professional commitments through travel. (Representative image by Erik Odiin via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Weekly Shorts: How brands can collaborate with LGBTQ+ influencers

The joint report provides new insights on Indian advertising’s D&I representation versus global practice (leveraging data from the 2023 Global MONITOR survey) and a wealth of original findings on Indian advertising trends accommodating D&I. (Representative Image: Michał Franczak via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Weekly Shorts: Granfluencers’ experimentations with social media

According to affable.ai, there are over 106 granfluencers in India, making it the second top country with a high number of granfluencers, after the USA. Compared to India and USA, brands in Southeast Asia and UAE countries have yet to tap into the potential of these older content creators. (Representative Image: Tiago Muraro via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Weekly Shorts: Building a robust men’s grooming brand with influencer marketing

Selecting the right influencers is only 50 percent of the campaign; the next 50 percent is to strategise the campaign well.(Representative Image: Hyeonyoung Yang via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Weekly Shorts: How brands can tune to ASMR for campaigns

The younger generations tune into ASMR content for entertainment and relaxation from their fast-paced lifestyle. They also use it as a therapy to calm anxiety, especially when the 2020 Covid-19 pandemic increased mental health issues by 25 percent globally. ASMR content provides a sense of calmness and relaxes the nerves giving a similar feeling you get from meditation. (Representative Image: Israel Palacio via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Weekly Shorts: Decoding the basics of affiliate marketing

In today's digital landscape, consumer trust is approaching an all-time low. High-profile data breaches and privacy scandals have eroded confidence in online platforms and advertising practices-Anil K Pandit (Representative Image: Toa Heftiba via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Weekly Shorts: Four ways to market books through #Bookstagram

Book influencer marketing is not a new concept. Publishers have been collaborating with book bloggers to promote their books for a long time. However, promoting a book through traditional advertising methods like press releases, author signing events, and library readings, can be exhausting and time-consuming. Plus, readers are not really hanging out in a library these days. They search social media to find books they can add to their to-be-read list. (Representative Image: Shiromani Kant via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Weekly Shorts: Nano influencers – cost-effective partnership for D2C brands as the influencer rates rise

The primary objective of these guidelines is to tackle misleading advertisements, unsubstantiated claims, and establish clarity in health and wellness endorsements.(Representative Image: Steve Gale via Unsplash)

With rising influencer rates, D2C brands are turning to nano influencers with 1k-10k followers to reduce their collaboration costs and create honest branded content for the younger audiences.