Tag: Weekly Shorts

Weekly Shorts: How momfluencers can garner positive engagements for brands

Working with the right mom influencers is important to convey the right brand message while creating positive associations for the products. Many mom influencers try to be perfect and forget to connect with their audience, which negatively impacts people's mental health. (Representative Image: Jon Tyson via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Weekly Shorts: Influencer Marketing Brand and Influencer Growth Q1, 2023

According to the report, microinfluencers were the fastest-growing category within the sector last year, up 30.5 percent from the year before compared to macroinfluencers at 27.7 percent.

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Weekly Shorts: Tips for influencers to meet standards and expectations of brands

The process for empanelment of influencer marketing agencies was initiated by MyGov in March, with the aim of broadening the dissemination of information and enhancing citizen engagement regarding various government schemes, campaigns, and initiatives.

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Weekly Shorts: How brands can use influencer marketing for Ramzan campaigns

The Ramadan festival significantly impacts consumers' buying decisions, making it an ideal time for brands to promote their products and services across all categories. (Representative Image: fajar herlambang via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Weekly Shorts: Tips on influencer marketing for services-based businesses

Influencer marketing for the service sector is more complex than product-based promotions. Service-based businesses have intangible products in most cases, which puts the customers at a buying risk because they don't know what they're getting before actually getting the service. (Representative Image: Roberto Nickson via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Weekly Shorts: 7 steps for marketers to get influencer mapping right

Influencers can help improve engagement with the brand's target audience. By partnering with the right influencers, brands can create content that resonates with the target audience and encourages engagement, leading to increased brand awareness and sales. (Representative Image: Brooke lark via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Weekly Shorts: How influencer seeding can boost brands’ SEO efforts

Influencer seeding can help increase brand awareness by reaching a larger and more targeted audience. Increased brand awareness can have a positive impact on SEO by increasing the number of people who search for the brand or its products online. (Representative Image: NisonCo PR and SEO via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Weekly Shorts: Here are marketing strategies for brands that want to scale up using key opinion leaders

Sometimes, KOLs may not post but they may make a counter-offer of a paid partnership. Engage with them. Explore a hybrid solution. Remember, you spent ßtime and effort in identifying this KOL, and you want to work with them for good reasons. Always keep a budget ready for such cases. (Representative Image: Samuel Regan-Asante via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Weekly Shorts: Is Facebook still relevant for influencer marketing?

The Facebook audience in India primarily comprises males accounting for 72.02 percent of the total audience base, and female users stand at 28.01 percent. Millennials (26-39) are the most active user base, winning over 55.16 percent of space. Further, GenX aged 40 to 46 plus occupy 14.58 percent of active users. (Representative Image: Glen Carrie via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Weekly Shorts: Decoding seeding, the role of key opinion leaders in influencer marketing mix

KOL seeding is sometimes viewed as an unethical practice. Larger KOLs talk about how these “no-strings-attached” deals may not be as innocent as they seem. They say, marketers are using the psychological principle of reciprocity to their advantage. (Representative Image: Kira auf der Heide via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.