Over the two decades that Kapil Batra has spent in the industry, Kapil has been responsible for campaigns that have found their way into everyday speak. Batra’s work has been awarded at Cannes, Adfest, D&AD, Spikes, Clio, One Show, Mirchi Kaan, Goa Fest and Effies.
Author: Aashrey Baliga
P&G Shiksha launches new campaign to bridge invisible learning gap
The film reveals the problem of ‘invisible gaps and the impact they have on a child’s confidence and potential growth. It then goes on to highlight how the right kind of support and interventions, like that being driven by P&G Shiksha, can play a pivotal role in bridging these learning gaps.
Tata Motors overtakes Maruti Suzuki to top YouGov’s Auto Rankings 2023 in India
For the brand ranking, brands were ranked based on their ‘Index’ score. This metric uses an average across brand overall health, including general impression, satisfaction, quality, corporate reputation, value and recommendation.
Influencers dumping brands: Should marketers be worried about ‘deinfluencing’?
Deinfluencing could be considered another form of “influencing”, based on the foundation of authenticity and transparency. But what can brands do when they get dumped?
HSBC India signs Virat Kohli as brand influencer
Virat Kohli’s disciplined approach and commitment to his craft converges with HSBC India’s standing as a trusted and dependable financial partner to make this a winning partnership, said the company.
Wunderman Thompson launches Inspired B2B initiative to strengthen global B2B offerings
The Inspired B2B Assessment Score helps brands identify the impact their B2B strategy and operations are having across every part of their business and understand where to prioritise efforts to better drive growth.
Paid Rs50 per tweet to several lakhs to spread negative influence: How “smear campaigns” work
Smear campaigns ought to be taken more seriously now more than ever with social media being at an all-time high, and with influencers being the new decision makers for consumers.
Meet Tista Sen, the woman behind the all-women advertising agency – Ladyfinger
Tista Sen, COO and CEO, Ladyfinger discusses challenges, goals and learnings while setting up a female-focused agency in an interview with Delshad Irani.
Network18 Media and Investments posts 6 percent rise in revenue despite weak ad scenario
Inflation softened marginally during the quarter, but economic sentiment continued to be weak, impacting the advertising revenue of the media and entertainment sector, Network18 said, adding that while staple categories saw improvement in demand, discretionary demand remained under pressure, especially in rural markets.
Simply Speaking: Brands are born inside
A brand needs support and reinforcement from its own people first and foremost and committing to creating an environment that makes their people happy and engaged is the way to do it.