Author: Kashmeera Sambamurthy

Gaming firms may use grey area in GST law to challenge ‘retrospective’ taxation: Sources

According to Dua, while initial concerns remain regarding the regulations, cautious optimism is emerging. Data is being analyzed by officials to understand the impact on businesses and consumers. This, along with the Finance Minister's commitment to review, fuels hope for a potential revision that fosters continued industry growth.(Representative image via Unsplash)

Officials say the centre will leave it to the courts to decide whether the notices sent for the period prior to October 1 for 28 percent GST are valid or not.

The battle for truth in advertising: Challenges and solutions

Ramesh Menon, CEO of audio business, HT Media Group, took to Fever FM’s LinkedIn to announce the seize of operations of Fever FM. (Representative Image: Michael Carruth via Unsplash)

In today’s intensely competitive market, there is increasing pressure on brands to use ethical advertising. CAIT has been active whistle blowers, pulling up errant brands and pushing companies to comply.

Get Real, Do Good, Be Unmissable: HUL’s Shiva Krishnamurthy decodes company’s marketing strategies

Shiva Krishnamurthy, nutrition South Asia foods and beverages head, Hindustan Unilever stated, "Taj Mahal tea is an expertise brand. Its values are expertise, sophistication, connoisseurship, rigour, craftsmanship, etc. I think all these values are embodied by Indian classical music. And the maestros that practise Indian classical music stand for these things. In many ways, by becoming associated with the art form and with the artists, we are able to create the sort of imagery that we want to."

Shiva Krishnamurthy, nutrition South Asia foods and beverages head, Hindustan Unilever, says all brands need to have a purpose beyond just selling the product.

34 percent rely on social media to research on beauty products: Report

Fourteen percent more males plan to buy perfumes this festive season than females. (Representative Image: dole777 via Unsplash)

As per #FestiveFeeling Report 2023, 28 percent are saying that they will buy from a brand they love and prefer, with 19 percent showing interest in buying directly from brand websites owing to more product choices, competitive pricing and trust.