Kashmeera Sambamurthy – Page 164

Colgate-Palmolive rolls out a campaign for its Colgate Visible White toothpaste

The new campaign highlights the functional benefit of Colgate Visible White toothpaste through a series of humorous scenarios. (Stills from the ad)

The new campaign for Visible White aims to showcase the transformative impact of a whiter smile.

Prasar Bharati to launch OTT platform; releases draft tender outlining goals, specifications

Highlighting the impact of CTV in India, the report explores key aspects such as the surge of 32 million CTV users, evolving viewing trends, Indian audience behavior, the influence of CTV on ad recall and buying choices. (Representative Image: Glenn Carstens-Peters via Unsplash)

The proposed OTT as per the draft tender would also have advertising solutions and shall support personalised and targeted ads.

Novi Digital Entertainment to merge with Disney Star

Terms of the deal were not disclosed. The transaction is expected to close in Q1 2024. (Representative Image: Constantin Wenning via Unsplash)

As per an ET report, the merger proposal has also been formally presented to the Mumbai division of the National Company Law Tribunal (NCLT).

Recalling the ad frenzy of the 2019 India-Pak World Cup league match

Sectors like electronics, home appliances, luxury lifestyle, clothing, e-commerce, BFSI, and automobiles have shown pronounced growth in CTV advertising expenditure during the festive season. (Image source: Moneycontrol)

As per TAM analysis, Amazon, Kamla Pasand Pan Masala, Disney, Byjus Early Learn App, PhonePe and Fogg were the top brands to advertise during the match.

MTR Foods renamed to Orkla India; Sunay Bhasin promoted as CEO

The corporate rejig, which is a part of the global restructuring at Orkla ASA—the parent company—under the newly appointed president and CEO Nils K Selte, the three independent verticals MTR, Eastern and International will operate under Orkla India.

Sunay Bhasin, who heads MTR Foods as chief commercial officer will be elevated as the chief executive officer. Ashwin Subramanian has been appointed as the new CEO, international business for Orkla India.

Beauty brand Sol de Janeiro onboards Khushi Kapoor as brand ambassador

Khushi Kapoor stated, “Self-care, for me, is about embracing one's unique identity, and Sol de Janeiro's products empower individuals to do just that. I look forward to sharing Sol de Janeiro’s indulgent body care rituals with Indian consumers."

This partnership marks a milestone for Sol de Janeiro as it strengthens its presence in the Indian beauty market through its strategic partnership with Nykaa.

Cricket World Cup: MakeMyTrip launches campaign tested and validated by fans

iven their extensive travel experience chasing matches globally, the chosen superfans are uniquely equipped to provide a proper assessment on the parameters of pricing, service, and space.

Sudhir Chaudhary, Saravanan Hari, Sugumar, Gayan Senanayaka (Sri Lanka), and Shoaib ‘Tiger’ Bukhari (Bangladesh) test and validate MakeMyTrip’s curated homestays and villas in the brand’s latest campaign.

RPG Group appoints Anant Goenka as vice chairman

Prior to being the vice chairman of CEAT and Zensar technologies, Anant led CEAT as managing director and chief executive officer.

In addition to his new role, Anant Goenka will continue to serve as the vice chairman of CEAT and Zensar Technologies.

Indian auto industry rides high on record sales, new launches this festive season

Another luxury auto maker BMW launched the iX1, BMW 2 Series Gran Coupe M Performance Edition, MINI Charged Edition and the new BMW M 1000 R have been launched keeping the festive season in mind. The company’s financial arm BMW India Financial Services is also offering customized financial plans which include monthly instalments, reduced rate of interest for selective models, assured buy-back options and flexible term-end opportunities among other benefits. (Representative Image: Laurel and Michael Evans via Unsplash)

Manish Raj Singhania, President of FADA, said, “As a dealer community, we are quite optimistic about the upcoming festival season. We saw passenger vehicle sales reach an all-time high in September. Every month a new record is being set in auto retails.”

How India won the rights for IOC session and Nita Ambani’s role | Explained

Describing the IOC Session in Mumbai as a "defining moment in the history of sport in India," Nita Ambani urged everyone to reaffirm their commitment to the guiding principles of the Olympic Movement and strive for an Olympics that includes, involves, and belongs to everyone. (Image source: Moneycontrol)

India will make a massive leap forward in its journey as an Olympic nation when Mumbai hosts the 141st session of the International Olympic Committee (IOC) from October 15 to 17, 2023.