Author: Kashmeera Sambamurthy

OMD appoints Dileep Raj Singh as head of digital

Dileep Raj Singh will report to Charlotte Lee, chief executive officer of OMD APAC, and work closely with the team including chief strategy officer (CSO), David McCallen, and chief client officer (CCO), Sadhan Mishra, to drive and support APAC local markets as well as regional clients on digital, data and technology needs.

As HOD, Dileep Raj Singh will accelerate OMD’s digital leadership agenda, rooted in helping clients address their business challenges and digital ambitions.

Did you know Twitter’s logo was inspired by an American basketball legend?

The company says, Particle Media, Inc.(PMI in short) is intended to redefine the way users consume web contents. It is a technology-driven interest-oriented content portal, “Interest Portal” in short, which facilitates users to efficiently define and explore their interests, evolves users’ interest by continuously learning from their interactions with the contents as well as the social circles, and algorithmically delivers the most personally relevant contents with respect to users’ interests. (Representative Image: Roman Martyniuk via Unsplash)

Twitter’s iconic ‘blue bird’, popularly known as Larry, was actually an inspiration taken from American basketball legend Larry Joe Bird.

Capri Global Holdings’ Capri Sports appoints all-women brand and commercial partnerships team

Along with UP Warriorz in the Women’s Premier League, the Bengal Warriors, Sharjah Warriors and the Rajasthan Warriors, fall into the Capri Sports family, that is a part of the Capri Global Holdings. (From left to right: Akanksha Bhatkar, Suvidha Dhalwani and Vinita Bhatia)

The team comprises Vinita Bhatia, V.P – brand and commercial partnerships, Suvidha Dhalwani, V.P – brand & commercial partnerships and Akanksha Bhatkar, senior manager.

Little advertising secrets of the iconic Amul Girl

Sometimes the Amul topical ads get by without any formal approval by the client. Most of the time, the conversations would happen telephonically with the MD of Amul on the topical themes and they release them the following day. (Still from an ad)

Created by Eustace Fernandes, India’s favourite brand mascot and her first line ‘Give us this day our daily bread: with Amul Butter’ appeared on a few lamp posts in Mumbai.

Explained: Trademark infringement in Google Ads, keywords and policies

YouTube will begin to require creators to disclose when they’ve created realistic altered or synthetic content, and will display a label that indicates for people when they’re watching this content. (Representative Image: Mitchell Luo via Unsplash)

DRS Logistics complained that Google’s use of its trademark as a keyword was diverting users to rival websites. The Ads Trademarks policy is in compliance with the Indian Trademarks Act (TM Act) and does not amount to infringement of trademarks. This has been upheld by the recent Division Bench decision of the Delhi High Court.

News18 India launches ad campaign to announce its dominance in Hindi news segment

On the digital front, News18 India received 27 percent more video views on Facebook compared to Aaj Tak in July. Moreover, News18 India was also ahead of Aaj Tak by 12 percent in terms of YouTube views last month.

The targeted campaign with a hard-hitting, striking creative breaks the category code to drive home the message and reiterates News18’s prominence in the Hindi news segment with a high impact.