Author: Kashmeera Sambamurthy

L&K Saatchi & Saatchi bags the media mandate of Captain Steel

The review was led by Spotify's US office, its primary market, which gave the mandate to Publicis Groupe. India was not part of the pitch and as a result the account has landed in Publicis Groupe's India kitty from IPG Mediabrands-owned Lodestar UM. UM was Spotify’s media agency for the last seven years. Spotify also has an in-house agency. (Representative Image: Marc A via Unsplash)

As part of this partnership, the agency will be responsible for managing Captain Steel’s mainline and digital creatives, as well as its digital media solutions.

Mars Wrigley ropes in Jasprit Bumrah for its 25 year old Boomer ad campaign

In the TVC, Bumrah, and his teammates leave after a practice session in a frightfully obscure setting. Playing with catchphrases like– ‘Har pal fun kar, Boom Boom Boomer!', the TVC truly brings you the attributes of Boomer and Bumrah together. (Still from the ad)

The latest TVC builds on ‘Boom Boom Boomer’ jingle evolving its humorous essence to ‘Har pal fun kar, Boom Boom Boomer!’

BBH India bags the creative mandate of IVAS

The agency will also be managing Siyaram’s owned media platforms like the brand’s website and social media platforms, in addition to providing search engine optimisation (SEO) services. (Representative Image: eloy carrasco via Unsplash)

The mandate of BBH India would include managing the entire spectrum of brand development and positioning for IVAS.

Tata Capital appoints Shubman Gill as its brand ambassador

As per Abonty Banerjee, chief operating officer- digital and marketing, Tata Capital, "Cricket is a unifying sport in India across all customer segments. We see him as a great fit for our brand values of reliability, dynamism, innovation, and a determination to deliver the best."

As part of the association, a multi-media campaign featuring Shubman Gill will soon be launched which will highlight the brands’ purpose of being a responsible financial partner fulfilling India’s aspirations.

D2C surge: Traditional brands pivot for next-gen wallet share

Some companies like Hindustan Unilever Limited (HUL) launched their own D2C platform to serve consumers directly. The company has a diverse D2C portfolio that includes the UShop platform and 11 other dedicated brand websites. (Representtaive Image: Slidebean via Unsplash)

Dabur is one of many traditional brands that is looking for a slice of the D2C market. Analysts say that even big brands will eventually need unique products and the ability to stay in this market segment over the long term.

Who was the inspiration for ‘Sanjana’ in Pepsi’s iconic 90s ad with Aamir Khan and Aishwarya Rai?

After 1994, the brand worked with Prahlad Kakkar because of his associated work with veteran film director Shyam Benegal. Pepsi’s ‘Yehi hai right choice, baby’, was directed by late film director Mukul Anand and was released in 1992. It starred Bollywood actor Juhi Chawla. (Stills from the ad)

The ad that starred Aamir Khan, Mahima Chaudhary and Aishwarya Rai became a rage and many parents named their children Sanjana, Sanju for short.

Watch what happened when we quizzed Lloyd Mathias, Karthik Srinivasan and Sanket Audhi: Brand Blitz Quiz

Storyboard18’s first edition of Brand Blitz Quiz is getting truly national. Brand Blitz Quiz received over 600 registrations from different corners of India. From Shillong, Bokaro, Thrissur to Tezpur, Surat and Trichy, and from top metros cites in the country, Brand Blitz Quiz is bringing madvertising geniuses from over 80 cities together.

Sai Ganesh, quiz master of Brand Blitz Quiz, quizzed leading brand geeks from the marketing community. This special episode is packed with fun-facts and unheard stories.

Moneycontrol launches #BullishOnIndiacampaign to capture India’s rising economic might amid a global slowdown

‘Bullish On India’ will put a spotlight on India's vast economic landscape to provide investors, businesses, and readers with comprehensive insights into the factors propelling India's growth trajectory.

‘Bullish on India’ campaign highlights that the nation’s economy has not just endured challenges but has also thrived, ushering in a promising future. Through a collection of impactful industry stories, the campaign underscores India’s capability to sustain economic growth across diverse sectors.