Kashmeera Sambamurthy – Page 210

Grapes bags digital AOR mandate for AcneStar

The scope of work includes services such as content planning, digital marketing strategy, social media management, search engine optimisation (SEO) and online reputation management (ORM), along with the agency offering its paid media services.. (Representative Image: Tom Briskey via Unsplash)

As per the mandate, Grapes will be responsible for the overall digital strategy and planning for AcneStar.

Asian Paints’ focus is on luxury; new entrants no worry: MD Amit Syngle

According to Amit Syngle, managing director & CEO, Asian Paints, "This year, with the Royale Glitz campaign, there are two superstars coming in, and marrying this with the top property in cricket is something we are looking at. We are going to be a very strong part of the Asia Cup and the World Cup. And we think, given our association, it will be very exciting to marry the two areas of getting the superstars and be in the thick of the action."

Asian Paints plans to increase ad spends by 15 percent this festive season, which coincides with the ICC Men’s Cricket World Cup. While the focus is on the luxury segment, the company isn’t worried by the entry of new competitors.

CXO Movement: Exec movements at Mondelez, Pidilite, Pernod Ricard and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Manish Dubey, Debasree Dasgupta, Vidya Kailasam Hangal and Akshat Raizada)

Executives move in the world of brands and agencies.

Countdown to the most illustrious celebration of next-gen creativity – YoungGuns 2023

YoungGuns is an annual recognition program that puts creativity and talent back in the spotlight.

Industry leaders and legends will gather to celebrate the YoungGuns on August 24 in Mumbai.

Ratan Tata recounts confronting gangster who targeted Tata Motors. Old video resurfaces

Several multinational and homegrown consumer companies, such as ITC, Hindustan Unilever, Orkla, Nissin Foods, and McCormick, have expressed interest in the sale process. (Image source: Moneycontrol)

‘I would never have done it any other way,’ Ratan Tata said.

PM Modi posts on Moneycontrol’s Bullish On India campaign; says India’s a beacon of hope

‘Bullish On India’ will put a spotlight on India's vast economic landscape to provide investors, businesses, and readers with comprehensive insights into the factors propelling India's growth trajectory.

‘Bullish On India’ will put a spotlight on India’s vast economic landscape to provide investors, businesses, and readers with comprehensive insights into the factors propelling India’s growth trajectory.

Healthy India | No-tobacco warning — here’s why the mandatory rule extended to OTT platforms

Prohibiting all forms of tobacco marketing aimed at the youth on social media is essential. Additional checks and balances must be reinforced to thwart the tobacco industry's relentless efforts to hook youngsters and replace consumers lost to tobacco-related diseases. (Representative Image: Mathew MacQuarrie via Unsplash)

The youth, the largest consumers of OTT content, are particularly susceptible to tobacco influence. With a staggering viewership of 658 million in India as of February 2022 and young adults aged 18-24 spending nearly 39 minutes daily on these platforms, the impact of this intervention can be profound, writes Dr. K Madan Gopal.

Author: Kashmeera Sambamurthy