Kashmeera Sambamurthy – Page 243

Tata Consultancy Services most valuable Indian brand: Interbrand

It is to be noted that this year’s report splits the most chosen brands across in-home and the newly launched out-of-home (OOH) list for the first time. The OOH list has been introduced keeping in mind the evolution in the behaviour and preferences of the Indian consumer especially as we come out of the Covid-19 pandemic.

The top ten brands in the table have achieved remarkable scores across three of Interbrand’s brand strength factors: trust, distinctiveness and empathy.

Publicis Commerce India onboards Anshul Garg as managing partner and head

Anshul Garg comes with over 16 years of consulting and industry experience across sectors including consumer goods, retail, industrial goods and energy. His expertise spans many dimensions such as digital commerce and D2C business setup, growth strategy blueprint, sales and marketing transformation, go-to-market strategy and execution, loyalty programmes, commercial excellence, and more.

Prior to this, he worked at advisory firm Ernst & Young. In his new role, Anshul Garg will advance the Groupe’s commerce offerings still further, drive both strategy, implementation and connect data, technology, and brand experience with commerce for optimum results.

BGMI’s second innings: 130 million downloads before ban, experts predict greater success

In a significant development, towards the end of last year, the government officially recognized e-sports as a part of multi-sports events. The category now falls under the Department of Sports, within the Ministry of Youth Affairs and Sports.

BGMI’s return fuels collaboration opportunities and excitement among streamers and brands.

Yes Bank unveils refreshed brand identity

The tick has been transformed into a soaring bird, which represents the bank’s current position of ‘soaring’. Moreover, the smoothened out corners and fluid shapes have replaced the angular edges of the older identity, along with a more emphatic typography. (Still from an ad)

The familiar blue and red colours that have been associated with the Yes Bank logo have got a makeover as well; the red and blue have an electric tone, representing high energy and innovation that the Yes Bank of today stands for.

Tilt Brand Solutions promotes Adarsh Atal as chief creative officer

Adarsh Atal has been with Tilt Brand Solutions since 2019 and has played a pivotal role on some of Tilt's most popular work, notably on Dream11, Groww, Kenko, Licious, Livspace, Myntra, PhonePe, Shopsy and many others.

Prior to this, Adarsh Atal was the executive creative director.

ASCI refreshes advertising guidelines for the education sector

Justice Pratibha Singh saw that Kent had been using the tagline for the last 15 years. Furthermore, exaggeration and puffery were normal in advertising. (Representative Image: Mikhail Pavstyuk via Unsplash)

The new advertising guidelines focuses on students’ mental health and physical well-being.

Vocal for local: Tips for brands on local targeting

Kantar said that three local brands stood in 2022 ranking and improved their rankings by at least 30 places. (Representative Image: Priscilla Du Preez via Unsplash)

Local targeting can play an effective role to bridge the gap between brand owners and local consumers. It can also play an important role for people making purchases within their reach. This can benefit the brands.

SEBI takes action against finfluencer PR Sundar: paves way for regulatory compliance in influencer marketing

High-profile data breaches and privacy scandals have eroded confidence in online platforms and advertising practices.

The move highlights the need for regulatory compliance in the financial advisory space, as concerns have been raised on the authenticity and legality of financial advice provided by influencers.

News18 India beats Aaj Tak comprehensively

Vice will be transitioning to a studio model, following the cancellation of its "Vice News Tonight” TV program and other layoffs before Vice filed for bankruptcy. (Representative Image: Markus Winkler via Unsplash) (Representative Image: Markus Winkler via Unsplash)

The new BARC data indicates that News18 India has established a comprehensive leadership in the Hindi genre and has surpassed Aaj Tak across all prime time bands.

Brands able to rationalise expenditure through focused spending this IPL: R Venkatasubramanian of Havas Media India

R Venkatasubramanian says, "Despite this being JioCinema’s first season with IPL, brands have expressed substantial confidence in the platform. The number of advertisers has increased compared to the past season. Further, the platform has been offered free to subscribers, which opened a big opportunity for brands to try advertising in cricket and on a digital platform."

JioCinema has encouraged smaller brands with limited spends to advertise in IPL on digital, according to the president – investments at Havas Media India.