Kashmeera Sambamurthy – Page 258

Google India’s Vishal Sinha joins ShareChat as the director – ads strategy

Vishal Sinha has also worked with global tech companies like Gartner and Oracle as a business development manager, providing critical business insights to the organisations, building strong and trusted relationships at the CXO level of small and medium size organisations, leading account strategy and planning end-to-end sales cycle.

Vishal Sinha’s mandate will include leading the strategy team for ads business for both ShareChat and Moj.

Amazon India and Ministry of Information & Broadcasting partner to boost creative economy

Amazon will also curate a special storefront feature to promote books and journals across genre reflecting India’s heritage from MIB’s publication division. The Alexa All India Radio skill published by Prasar Bharti will help disseminate news bulletins, and educational content. The collaboration will also help in broadening the reach of Prasar Bharati’s music via Amazon Music and Alexa.

As part of the LoE, Prime Video and miniTV will both work towards providing internships, and scholarships to students at Film and Television Institute of India (FTII) and Satyajit Ray Film and Television Institute (SRFTII). This will enable students to gain real work exposure, and become industry-ready.

Amul’s former chief RS Sodhi joins Reliance Retail Ventures to help build grocery business

RS Sodhi, who served as the managing director at Gujarat Cooperative Milk Marketing Federation (GCMMF) since 2010, moved on from the company on January 9. Sodhi was given an extension for a period of another five years. The decision to remove Sodhi was taken at the board meeting of Gujarat Cooperative Milk Marketing Federation (GCMMF), the farmers' cooperative that operates the Amul brand. In his place, the dairy sector cooperative giant has appointed Jayan Mehta as its MD for an interim period. (Image source: News18)

RS Sodhi will help build the company’s growth in the grocery space with a focus on fruits and vegetables.

#TBH: Why are ad agencies pivoting from ad-making to business problem-solving?

With the proliferation of startups in the last few years, the founder-CEOs who are CMOs too, came into existence. These founder-CEOs are intricately involved in building the brand. “And from a CEO lens, brand building is also always about the ‘business’ and not just about spending money on building awareness,” says Dheeraj Sinha chief executive officer, Leo Burnett, South Asia. (Representative Image: Karla Hernandez via Unsplash)

Tech disruptions and startup ecosystems are making agencies work harder to address real business issues rather than just dealing with an ad or campaign.

RK Swamy draws up listing pitch, appoints i-bankers for public issue

Crayons continued to bag integrated service duties from marquee clients in the government and private sector, including DGIPR Madhya Pradesh and Invest UP (Government of Uttar Pradesh). During the half-year under review, the company was also instrumental in the National Education Policy program for the Ministry of Education in Delhi. (Representative Image: Wance Paleri via Unsplash)

In July 2022, RK Swamy and BBDO (a leading network of the global Omnicom group) announced parting of ways after an alliance that lasted 37 long years. Under a new agreement, RK Swamy bought out BBDO’s stake in the joint entity and BBDO bought out RK Swamy’s stake in BBDO India.

Meta’s Deepa Jatkar joins Wavemaker India as chief growth officer

Deepa Jatkar has worked with the country's largest media agency ecosystem to build strategic growth programs, lead the revenue function, deploy business plans to enhance operational excellence and build capabilities at scale across the partner ecosystem. (Image source: LinkedIn)

Deepa Jatkar joins Wavemaker from Meta India, where she was a part of the global sales and marketing team and a key member of the India sales leadership team.

World Startup Convention Fiasco: The greed of influencers and what everyone is missing!

The White Paper also encapsulates insights on this complex issue, gathered from a cross-section of businesses across sectors including organizations such as HUL, Google, Dream11, Pepsico, MakeMyTrip, White Rivers Media, Pidilite, UB and Leadsquared.

The World Startup Convention, which failed to deliver on promises like bringing Elon Musk and Sundar Pichai, was promoted by influencers Ankur Warikoo, Prafull Billore, Chetan Bhagat, Raj Shamani and others, who are receiving immense flak. But what about the influencer marketing agencies’ role?

Author: Kashmeera Sambamurthy