Author: Kashmeera Sambamurthy

Havas Media Network appoints Shaktipriyo Sikdar as head of digital services – South, India

During his stint at Emami, Shaktipriyo Sikdar's skills ranged from paid advertising, growth strategies, display advertising, analytics, acquisition marketing, marketing technology, paid search strategy, paid search campaigns, consumer behavior and team management.

Shaktipriyo Sikdar was previously the head – digital marketing at Emami.

P&G India’s MD LV. Vaidyanathan resigns; Kumar Venkatasubramanian to take over as MD on May 1

In 2020, Kumar Venkatasubramanian was elevated to the role of CEO ‐ P&G Australia and New Zealand where he has delivered record business performance through strong category growth. Over the years, he has led large and diverse teams, with extensive leadership experience to complement his strong business acumen. (From left to right: LV. Vaidyanathan resigns and Kumar Venkatasubramanian)

P&G India’s Board of Directors have approved the appointment of Kumar Venkatasubramanian as Managing Director of P&G India for a period of five years effective May 1, 2024. Current MD LV Vaidyanathan will be leaving the Company to pursue other interests.

Rathikant Basu, who ‘fathered the satellite TV revolution in India’, dies at 82

Rathikant Basu has also held positions at Doordarshan and Department of Electronics as Director General of Doordarshan and Additional Secretary (1993-1996), Ministry of Information and Broadcasting, and later as the secretary. (Image source: YouTube)

Rathikant Basu, who was 82, was also the executive chairman of Star India between 1996 and 2001.

Microsoft-backed LinkedIn to introduce gaming on the platform

The United States has the most LinkedIn members, followed by India and China. According to the research group Insider Intelligence, LinkedIn's annual advertising revenue increased to nearly $4 billion in 2023, up 10.1 percent. (Image source: Unsplash)

LinkedIn’s annual advertising revenue increased to nearly $4 billion in 2023. The introduction of gaming experiences is to help the platform boost engagement and excitement.

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Ads can now be shot for free on govt land in Maharashtra

As per GroupM, the overall ad revenue is expected to reach Rs1,55,386 crore in 2024, with an incremental Rs14,423 crores compared to 2023. At Rs 88,502 crores of the overall Rs1,55,386 crore, digital will contribute to 57 percent of all ad revenue.(Representative Image: Julian Hochgesang via Unsplash)

While waiving off charges for shoots at state-owned public places, the government resolution (GR) stated that a security deposit of Rs 40,000 will have to be paid for ad shoots.

BCCI secretary Jay Shah clarifies, ‘complete IPL will happen in India only’

Jay Shah's statements followed a news report that hinted at the possibility of the tournament being relocated to the United Arab Emirates (UAE), with Dubai being highlighted as a favoured venue. (Image source: Jay Shah via X)

Jay Shah is quoted as saying, “Complete IPL will happen in India only. BCCI is working on the full schedule and will make it public soon.”

National Creators Award: How will it disrupt the influencer marketing landscape?

The creator economy, which is expected to grow profoundly by 2027, as per a recent media report, worldwide, there are 207 million content creators. As estimated by Kalaari Capital, a venture capital fund, in 2022, there were 80 million creators in India. (Image source: Unsplash)

Storyboard18 speaks to Rubeena Singh, country manager India & MENA at AnyMind Group, and Manisha Kapoor, chief executive officer and secretary general, Advertising Standards Council of India, on the new initiative.