Author: Kashmeera Sambamurthy

Exclusive: Nilesh Gupta takes additional charge of branding and creative strategy at Meesho

Prior to joining Meesho in 2021, Gupta was with Kearney where he primarily worked on the Consumer & Retail practice including co-authoring a report with CII to help unlock the full potential of retail growth in India

Gupta has taken over the additional role from Meesho’s VP and brand head Lucky Saini who has recently quit the e-commerce firm.

Colvyn Harris to receive AAAI Lifetime Achievement Award 2022

With over four decades of experience, Harris career was built in one company – JWT (now called Wunderman Thompson), a WPP Group Company, across varied roles, across India and JWT Sri Lanka where he was MD

The AAAI Lifetime Achievement Award is presented annually to an individual who has been a practitioner of advertising for twenty-five years.

HCLSoftware signs sponsorship deal with Formula One racing team Scuderia Ferrari

The HCLSoftware logo will make its debut on Scuderia Ferrari’s F1-75 single-seater, driven by Charles Leclerc and Carlos Sainz at Formula One’s season finale at the 2022 Abu Dhabi Grand Prix

The three-year long deal with Ferrari S.p.A. sees HCLSoftware become a strategic partner to the Scuderia Ferrari racing team, with a focus on supplying high-performance and precision technology.

Sandhya Devanathan takes over from Ajit Mohan as Meta’s head for India

Beyond benefiting Amazon, this partnership is expected to boost Snap's advertising business, which has faced challenges in recent years. Following the announcement of the deal, Snap's shares experienced a notable increase of over 9%. (Image source: CNBC-TV18)

Devanathan, who is leading the company’s gaming vertical for the APAC market, will transition to her new role on January 1, 2023 and will report to Dan Neary, VP, Meta APAC. She will also be a part of the APAC leadership team.

How do you talk about sex in a country where talking about sex is taboo? We ask Reckitt’s Dilen Gandhi

Gandhi, who has a background in P&L management, brand strategy, innovation, new business development, key account management and marketing communications, started his career at Gillette India as area sales manager.

In conversation with Dilen Gandhi, regional marketing director, South Asia- Health & Nutrition, Reckitt (maker of Durex).

Big Tech Layoffs: Will the advertising industry benefit from big tech mass layoffs?

A lot of startups in India picked up mid to senior level employees who worked in the brand and creative side to create their in-house creative teams. Now that funding is drying up, these companies are cutting cost especially in the advertising and marketing spends and trimming down their brand teams. So could this spell the return of talent to adland? (Representational image via Unsplash)

While the tech gloom seems to be far from over, some leaders in advertising believe that the mass layoffs by tech firms could be an opportunity for ad agencies to hire good talent.

When Causevertising becomes cringevertising: How and why Cadbury Bournvita’s ‘force fit’ ad flopped

In the advertising and marketing community, the campaign went on to create a stir where many executives thought it to be a ploy designed to win advertising awards. (Stills from the ad)

While some viewers found the campaign remarkable a huge section of audiences found it “forced” and “cringeworthy”.

Elon Musk and Twitter: Will Indian brands pull out of Twitter? And who’s to gain from the marketer exodus?

The WPP-owned media investments company GroupM has tagged Twitter as “high risk” media for their clients, as per reports. Experts foresee brands looking for newer platforms to divert marketing budgets allocated for Twitter. (Representational image via Unsplash)

Elon Musk’s Twitter takeover and the changes he’s made have prompted marketers to reduce or pause advertising on the platform. So where are they going?