Kashmeera Sambamurthy – Page 291

Tata Consumer acquires Ramesh Chauhan’s Bisleri for 7,000 crores

Bisleri is India’s largest packaged water company and the turnover for FY23 is estimated at 2,500 crore with profit at 220 crore. (Still from an ad)

The decision was taken based on Chauhan’s indifferent health and his daughter’s incuriosity towards business. The current management will continue for two years as part of the deal.

Why are brands wrapping their messaging around Rap music?

Names such as Badshah, Raftaar, Naezy and Raja Kumari are not only popular in the music circuit but also among companies attempting to create brand recall and amplify their reach.

While Hip-Hop has always been a rage globally, Indian brands are now taking to the trend. Homegrown brands Ola, Mia by Tanishq, Unacademy and many others are hiring Rap artists to pen their brand anthems and jingles.

Aqilliz appoints Vivek Mishra as chief product officer

(Left) Vivek Mishra will be based out of Dubai working closely with founding chief executive officer of Aqilliz Gowthaman Ragothaman

Mishra will be based out of Dubai working closely with founding CEO of Aqilliz Gowthaman Ragothaman.

Storyboard18 presents The Great Indian Ad Battle: Vote for the best Indian ad

The Great Indian Ad Battle will take place on Twitter and Instagram. Our in-house editorial teams and adficionados created a list of 32 television commercials made after the advent of colour TV in India

Four mega groups with eight ads each representing four Indian decades. Vote for the ad you think should lift the ultimate Advertising Cup.

L’Oréal appoints Aseem Kaushik as India MD, Amit Jain retires

Jain will continue his association and assume the role of chairman for L’Oréal India to build on key stakeholder relationships in India.

CXO Moves: Crypto, e-commerce and food delivery companies lose execs; Plus, new guard at Meta

Mohit H Chablani started his career at Intelenet Global Services, and went on to work across Euclid Infotech Services, Aujas Networks, Media.net, ZEDO, Gameloft and mCanvas. (Representational image via Unsplash)

Executive moves in the world of brands and agencies. Find out who’s moved up, in and out.

New media age: Marketers should invest in users and not in platforms

Puma, Monster (now Foundit) and Vim (owned by HUL) have recently used the device of fake stunts and staged drama online to get attention. The reactions are a mixed bag. (Representational image via Unsplash)

The Twitter takeover and its aftermath has left advertisers jittery. But marketers will never have to worry about the platform’s dynamic policies if they invest in users.

Biz Moves: LodestarUM, BBDO India, L&K Saatchi & Saatchi and Social Neeti

Mediabrands India’s agency Lodestar UM, who has been working with BMW India for the last five years has retained the integrated media mandate. The mandate spans the entire media spectrum across mainline, digital, out-of-home, events and special projects. The agency retained the account in a competitive pitch which was held from March to October.(Representative image via Unsplash)

Keep up with all the key business wins and account movements.

Virat Kohli: With a brand value worth Rs1500 crore, Kohli is one of India’s most bankable stars

Being the most followed cricketer after footballers Cristiano Ronaldo and Lionel Messi, the cricketer leverages his presence on social media by charging Rs 8 crore per post

Virat Kohli, cricketer and investor, is the face of brands like Audi India, Manyavar, Myntra and Fire-Boltt. Kohli became the first cricketer to sign a Rs 100-crore deal with Puma.

FIFA World Cup 2022: Qatar bans beer sale in all 8 stadium venues

Bira91’s current portfolio includes craft, lager and strong beer with products such as Bira White, Gold and Boom, besides cider ale and seltzers. (Representative Image via Unsplash)

Alcohol is more available in Qatar than some Middle East states though it is served only in hotel restaurants and bars that have licences. It is illegal to consume it elsewhere.