Hyundai recently signed up the actress for its latest campaign, also starring longstanding brand ambassador Shah Rukh Khan.
Author: Kashmeera Sambamurthy
We keep all our options open: Philippe Schaus, Moët Hennessy CEO, on India, acquisitions
Philippe Schaus, CEO of Moët Hennessy, the Wines and Spirits division of LVMH, speaks to Storyboard18’s Delshad Irani about India, investments and the luxury market.
Creator-led, discovery commerce to dominate ‘shoppertainment’ trends for 2024
As consumers look for holistic and engaging experiences, the convergence of shopping and entertainment not only drives loyalty and sales but also sets the stage for the next level of growth in digital shopping and how different platforms are presenting this cohesive experience.
IPG elevates Susan Credle into a holding company-wide role as its first-ever creative advisor
Appointment reflects holding company focus on championing talent and delivering innovative ideas and creative platforms for clients.
Omnicom Media Group UK onboards Kiran Bance as its first DEI director
Kiran Bance led Macmillan Cancer Support as the head of diversity and inclusion.
Omnicom acquires post production studio ‘Coffee & TV’
Through this acquisition, the first step would be the studio’s London HQ and roll out Creative Studios in New York, Los Angeles and Austin.
FCB’s Swati Bhattacharya on her way out?
An advertising veteran, Swati Bhattacharya has also led creative departments at JWT.
82.5 Communications’ Kapil Arora joins Ogilvy Indonesia as chief operating officer
Kapil Arora was the co-chairman and chief executive officer at 82.5 Communications.
Tata Motors unveils ‘Karo Life Control Mein’ campaign
The campaign illustrates how it empowers businesses to take charge of their operations, optimise resources and elevate overall fleet performance.
Valueleaf Group appoints Vijesh Vijayan as vice president – marketing and communications
Vijesh Vijayan led Siply as vice president – branding.