Author: Kashmeera Sambamurthy

Exclusive: Gourav Rakshit likely to venture into AI after his exit from Viacom18

Commenting on Gourav Rakshit’s departure, a Viacom18 spokesperson had said, “Gourav has played a key role in shaping Viacom18's digital agenda over the last five years. He has now decided to move on other pursuits outside the organisation. We wish him all the very best in his future endeavours.”

Gourav Rakshit took up the position of chief operating officer at Viacom18 in 2019.

Snap launches ‘Less Social Media. More Snapchat’ ad campaign; positions itself as an antidote to other social media

This is not the first time the social media company has initiated layoffs. In August 2022, 20 percent of the staff was laid off and its business lines were restructured. (Image source: X)

Snap’s ad aired on February 4 during the Grammys in the US. The campaign will be rolled out across digital, out-of-home and other social media platforms.

Layoffs, regulatory troubles, hiring slowdown leads to reset in salaries

The new directors join chief executive officer Anirban Mukherjee and chief finance officer Arvind Agarwal on the board of PayU India. (Representative Image: Towfiqu barbhuiya via Unsplash)

Ex-Byju’s employees who have been in the job market for quite some time and the brewing trouble at Paytm have led to its staffers exploring various other options.

Trademark infringement: Rolex sues WatchStyler

The trademark of the luxury watch brand on the counterfeit watches and the materials that were used in their manufacturing are inferior, asserts Rolex. The brand went on to state that Watchstyler knowingly used these spurious designations. (Image source: Unsplash)

The trademark of the luxury watch brand on the counterfeit watches and the materials that were used in their manufacturing are inferior, asserts Rolex.

Byju’s troubles: Brand deal with football star Lionel Messi paused

The long-term engagement, which began as Lionel Messi embarked on his final campaign to win the FIFA World Cup 2022 as captain of Argentina’s national football team, was to see him feature in campaigns promoting Byju’s Education For All, Storyboard18 reported.

Reports indicate that Byju’s is yet to decide whether the company will terminate the deal with Lionel Messi before the full term or revive the contract.

FMCG cos reduce product prices, increase marketing investments

In the last six to nine months, in categories where commodity prices have cooled, most of the companies have reduced product prices or increased the weight of the packs. They have also expanded their advertising and promotion activities. (Representative Image: Fikri Rasyid via Unsplash)

Hindustan Unilever, Parle Products, Marico and Adani Wilmar have been facing the heat of stiff competition from regional and small unorganised players who are dominating the market through their lower price offerings.

Air India onboards Ravindra Kumar GP as CHRO

Ravindra Kumar’s role will become effective starting April 1, 2024. Kumar had a long career with General Electric Company where he was the CHRO for the South Asian region. Then, in 2018, he joined Tata Motors where he took up the role of president and CHRO.

Ravindra Kumar GP’s role as chief human resources officer (CHRO) will be effective starting April 1, 2024.