Author: Kashmeera Sambamurthy

Mercedes-Benz India elevates Amrit Baid as general manager – marketing and customer experience

Amrit Baid began his career with Mercedes-Benz India as manager - marketing communications and rose to the ranks as senior marketing manager. His responsibilities included development of local marketing strategy in lines with global marketing strategy, campaign development and media planning across mainline and digital media.

Amrit Baid was the customer experience manager at Mercedes-Benz AG.

DNPA Conclave & Awards 2024 to discuss the media industry’s digital transformation

The discussion on Media Trust in the Digital Age: Balancing Influence and Integrity Session Chair had Nalin Mehta, Managing Editor, Moneycontrol as the moderator with Shri Apar Gupta, Lawyer, Meghna Bal, Head of Research, Esya Centre, Vinit Goenka, Author and Former BJP Spokesperson, Sanjay Goel, Member, Grievance Appellate Committee, Government of India , Arvind Arora, YouTuber and Akash Banerjee, Social and Political Satirist, Founder, TheDeshBhakt (YouTube Channel).

The DNPA Conclave & Awards will take place on February 6, in New Delhi, featuring Keynote Address by Shri Anurag Thakur and and Shri Rajeev Chandrasekhar. This edition of the conclave is being organised by DNPA in association with Storyboard18.

Schbang apologises for Poonam Pandey fake-death stunt

US drug giant Merck’s Indian affiliate MSD terminated its association with Schbang after speculations surfaced that the pharmaceutical major and its India affiliate were allegedly involved. (From left to right: Image source - Schbang (YouTube) and Poonam Pandey (News18))

Schbang, the digital marketing agency behind the Poonam Pandey fake death stunt, claims the ‘act’’ resulted in making ‘Cervical Cancer’ and its related terms the most searched ‘topics on Google’.

Sanjay Jaju appointed as MIB secretary, Apurva Chandra moved to health ministry

On January 2, 2024, The Competent Authority approved assignment of additional charge of the post of Secretary, Department of Health and Family Welfare to Apurva Chandra, Secretary, Ministry of Information & Broadcasting with immediate effect and till the appointment of a regular incumbent or until further orders, whichever is earlier. (From left to right: Sanjay Jaju and Apurva Chandra)

Apurva Chandra assumed charge as Secretary in the Ministry of Information and Broadcasting in August 2021. A civil engineer by education, Chandra had earlier served as Secretary, Ministry of Labour and Employment.

Mahindra Group reshuffles its leadership team; Manoj Bhat takes over as MD and CEO of Mahindra Holidays Resorts India

Amarjyoti Barua and Manoj Bhat’s role will become effective starting May 17, 2024. Bhat steps into the shoes of Kavinder Singh as the MD and CEO. (Image source: Moneycontrol)

Amarjyoti Barua is named as group CFO of M&M’s finance organisation, and Vimal Agarwal takes up as CFO at Mahindra Holidays Resorts India.

Record-breaking season for Amazon as it rakes in $14.65 billion ad revenues

The regulator gave its go ahead to the payments app to carry out business as payment aggregator, which will allow it to facilitate ecommerce transactions through its app, Moneycontrol reported. (Representative Image: Christian Wiediger via Unsplash)

The e-commerce company expects its net sales to range between $138 bn and $143.5 bn in Q1 2024, thus reflecting a growth of eight percent and 13 percent compared to Q1 2023.

Bookstrapping: Never out of Print by Rajen Mehra

This is a story of emergence, assimilation and re-emergence. And like all autobiographies, there is plenty of nostalgic flavour, writes Reeta Ramamurthy Gupta. (Image source: Amazon)

In her review, Reeta Ramamurthy Gupta states, “The book is a pictorial odyssey-and the shots themselves are worth the journey of the book. Because they represent unsung heroes who did their part and faded into the twilight.”

Air India and Vistara merger: No hurry to integrate the two airline brands

Despite divisions in opinions over the film, many individuals expressed gratitude to Air India for introducing Indian Classical Dance forms and Indian culture to passengers through beautifully portrayed inflight instructions. (Image source: Unsplash)

Air India and Vistara are slated to be merged. However, Tata Sons might take its time to consolidate its airline brands, suggest reports.