Priyanka Nair – Page 21

BBDO India appoints Kaizad Pardiwalla as chief digital officer, GM – Mumbai

(L to R Suaraja Kishore, Kaizad Pardiwalla and Josy Paul)

Kaizad Pardiwalla will report to Suraja Kishore, CEO – BBDO India.

Over a third of urban Indians are aware that Deepika Padukone owns a beauty brand

YouGov's data shows that consumers seem divided on their opinion of a celebrity’s influence on their purchase decision. A third say they are more likely to buy from a beauty brand endorsed by a celebrity (32 percent), and another third disagree with this view (33 percent).

YouGov’s data shows that slightly over a fifth of urban Indians (22 percent) trust celebrities with beauty brand endorsements, while a slightly higher percentage (28 percent) trust them with advocacy of beauty brands owned by them.

Snap Inc. hires Google’s Pulkit Trivedi as India managing director

Under a new operational structure, the growth, market development, partnerships, content and creator ecosystem teams will now report directly to Pulkit Trivedi.

Pulkit Trivedi joins Snap from Google where he has spent the past five years as the director of Google Pay – India Business Team.

Ranveer Singh becomes the brand face of Lavie Sport

The association with Ranveer Singh signifies Lavie Sport’s commitment to meeting the athleisure demands of today’s style-conscious youth while also staying relevant to its existing consumer base, said the company in a press statement. (Pictured: Ayush Tainwala - CEO and founder of Lavie and Lavie Sport with Ranveer Singh)

Ranveer Singh will be seen endorsing the brand’s existing portfolio along with the new collection through a slew of commercials spread across digital and social media.

Former Wunderman Thompson executive Roopa Badrinath launches Turmeric Consulting

Deriving its name from Turmeric, known for its healing properties, to its carefully curated brand identity where each letter supports and ‘enables’ the other, the consultancy intends to partner with organisations in their DEI journey by offering end-to-end consulting, assessments, audits, and customised training programs for better business outcomes and social impact. (Pictured: Roopa Badrinath)

Turmeric Consulting is a response to the times, offering a holistic and intersectional approach to its services and specialised offerings. This helps organisations embrace differences, create inclusive work cultures, enable them to conduct their business with purpose and engage more meaningfully with all their stakeholders.

Interactive Avenues wins Daawat’s digital mandate

Interactive Avenues is tasked with expanding the brand’s consumer reach and engagement in digital medium and ultimately strengthening Dawaat in the consumer packaged food segment. (Representational image: Claudio Schwarz via Unsplash)

The digital arm of IPG Mediabrands India, will provide comprehensive digital services leveraging an audience-first, data-driven approach.

Brand Blitz Quiz attracts participants from different corners of India; on-boards marquee panelists

Hosted online by quiz master Sai Ganesh, founder of India Wants To Know, each round will feature industry experts and celebrity panellists from the business and brand world, infusing excitement with their expertise and insights.

Storyboard18’s first edition of Brand Blitz Quiz has received over 600 registrations from different parts of India including Shillong, Bokaro, Thrissur, Tezpur, Surat, Trichy, among top metros.

Zoo Media appoints Akhilesh Sabharwal as chief technology officer

Akhilesh Sabharwal has also held key positions at prominent agencies within the WPP network, including Wunderman and Bluehive (Global Team Ford).

Akhilesh Sabharwal will directly report to Suveer Bajaj, the co-founder of Zoo Media.

Pidilite Industries brings on board Manish Dubey as chief marketing officer

An alumnus of IIM Bangalore, Manish Dubey has also held senior marketing positions in companies like General Mills and Asian Paints.

In his prior role at ICICI Prudential Life Insurance, Manish Dubey held the position of chief of marketing and e-commerce.

How Duolingo is building a subculture through marketing

The linguistic parade continued with submissions surfacing exciting phrases like Precipitevolissimevolmente (meaning "Extremely Fast" in Italian), Sayonara (translating to "Goodbye" in Japanese), Khalis (representing "Genuine" in Arabic). Gujaratis chimed in with 'Dobi' (referring to "stupid"), Bengalis added a sprinkle of sweetness with 'Mishti' (describing "sweet"), and Telugus contributed 'bokulu' (meaning "utensils"). (Representative Image: Surendran MP via Unsplash)

From Korean to English, Valyrian to Klingon, Duolingo has been scripting the right story for its users through its product and communication strategies.