Author: Priyanka Nair

Storyboard18 Exclusive: Dettol and Durex-maker Reckitt Benckiser India calls for media pitch

Canal+, Havas and Lagardère are currently experiencing strong growth in an international context marked by numerous investment opportunities.(Representative Image: AbsolutVision via Unsplash)

FMCG major Reckitt Benckiser that owns brands like Dettol and Durex has called for a media review, the account size is estimated at Rs 500 crore.

Mondelez International makes Deepak Iyer as EVP and president, Asia Pacific, Middle East and Africa

Since 2016, Deepak Iyer has successfully led the company’s India business driving sustained double-digit revenue growth, significantly expanded profit margins, strong cash flow generation and the adoption of advanced technologies and use of consumer data.

Deepak Iyer replaces Maurizio Brusadelli, who will leave the company in June to pursue another leadership opportunity.

Lowe Lintas promotes Prateek Bhardwaj to chief creative officer and head of creative, India

Prateek Bhardwaj brings over 24 years of industry experience, having won numerous prestigious accolades for his work, including the Grand Prix at Cannes Lions and Jay Chiat Awards, and the coveted Black Pencil at D&AD. He has also been a creative entrepreneur who founded and ran Eleven Brandworks out of Mumbai and Gurgaon.

Amongst other changes, Sagar Kapoor takes charge as chief creative officer, Global Brands, and will also oversee the Mumbai creative operations of the agency.

IPL 2023 is breaking records and stumps, keeping agencies and brands hooked

Avon is aiming to align with the ethos of promoting an active and healthy lifestyle, encouraging the building blocks, the youth, to not only embrace the sport but embody the true values of sportsmanship in daily life. (Pictured - Arshdeep Singh. Image Source: BCCI)

From creating 15-seconders to working with brand new IPL advertisers, ad agencies have been on their toes during IPL 2023.

IPL: Pan masala is the second-largest advertiser category in IPL 2023

According to recent TAM data, pan masala was the second-largest category in both IPL 15 and IPL 16, with a more than 100% increase in share this year, reaching 15%. KP Pan Foods, a Lucknow-based supplier of mouth freshener, meethi supari, and herbal saada pan, was among the top five advertisers in both seasons, and a new brand from this category, Rajshree Silver Coated Elaichi, was one of the top five advertisers in IPL 16. (Images - Stills from ads)

Pan masala brands rope in big names, spending crores in marketing boost, despite public resistance and trolling that generally follows after a celebrity endorses a pan masala brand.

World Book Day: Ten reasons why you need to pick up a book today

"Whether you like fiction or non-fiction, reading takes you a step further. One lets you drift into creativity, and the other demands your full attention, motivating you to be a better version of yourself," writes Reeta Ramamurthy Gupta.  (Representational image by  Sincerely Media via Unsplash)

In this edition of Storyboard18’s Bookstrapping, our reviewer Reeta Ramamurthy Gupta shares how reading can help you in broadening your understanding of the world, and more.