Author: Priyanka Nair

Former Nestle marketing executive Ankit Kapoor joins Ananta Capital as chief marketing officer

An FMCG leader with almost over 15 years of experience in leading businesses and brands across countries, categories and companies, as the head of marketing for chocolates & confectionery, Ankit Kapoor led Nestle’s global brands - KitKat, Milkybar, BarOne along with E-Commerce and Modern Trade for the business unit.

Ankit Kapoor spent over six years at FMCG major Nestle where he led global brands – KitKat, Milkybar, BarOne along with e-commerce and modern trade.

Bacardi India’s Zeenah Vilcassim on NH7 Weekender and consumer trends in the alco-bev category

While the demographic data may have evolved over the years, the preferences of audiences attending NH7 Weekender continue to remain the same. They care about listening to good music, celebrating indie talent, building connections and meeting new people. That profile of the audiences hasn’t changed much for the last 12 years—these are inherent human needs, trends and truths that will probably be the same, says Zeenah Vilcassim. 

Zeenah Vilcassim, marketing director, Bacardi India, shares the company’s secret sauce behind creating branded content and bets on experiential marketing.

Digital Marketing Mavericks: Why Schbang wants to stay independent and be a truly Indian agency brand

In September 2022, Schbang expanded to the UK with an office in London. A team of 20 members in India have been designated to work for clients in the UK. Schbang is looking at India as a big delivery centre as it expands globally. The agency has identified its next EU destination and is planning to collaborate with a boutique agency to make their entry. Pictured (L to R): Sohil Karia, Harshil Karia, and Akshay Gurnani.

Harshil Karia, Akshay Gurnani, and Sohil Karia discuss their roadmap to take their “India to the world” proposition.

Prasoon Joshi becomes Uttarakhand’s brand ambassador

Furthermore, social consciousness in the youth and creators today, is immense. They are fully aware of the power they enjoy. This generation is conscious and conscientious, both, Joshi said.

Prasoon Joshi is respected for his contribution to popular culture and for framing public consciousness in India through his work and content creation across advertising, poetry, songwriting, and cinema.

Dentsu hires Unmesh Pawar as chief people officer for India and South Asia

Unmesh has more than 25 years of experience in diverse aspects of human resources, with an early foundation in services and consulting. He has built differentiated capabilities for well-known brands such as Accenture, Mastek, Tata, and Peerless by designing and deploying innovative talent management practices. Previously, he served as KPMG's chief people officer, guiding the brand through a period of rapid change, and delivering on a progressive people agenda.

Sunil Seth, who has been supporting the network as human resource director-South Asia, will continue to maintain his role in Dentsu India. He will report to Pawar and focus on the people function’s operations.

GroupM Media India’s Prasanth Kumar is AAAI’s new president

The Advertising Agencies Association of India (AAAI) is a not-for-profit, industry-led and industry-managed trade association of advertising agencies, formed in 1945, to promote their industry interests so that they continue to make an essential and ever-increasing contribution to the nation.

The Advertising Agencies Association of India (AAAI) is a not-for-profit, industry-led and industry-managed trade association of advertising agencies, formed in 1945, to promote their industry interests so that they continue to make an essential and ever-increasing contribution to the nation.

Bookstrapping: Friends, Lovers and the Big Terrible Thing by Matthew Perry

The book is replete with sentences where Matthew Perry lays his heart bare. His narrative is funny much like his character Chandler from the sitcom Friends, says our (Image: Amazon)

This book is for you if you want to know the real story of Chandler, the sitcom character from Friends, who made jokes when he was uncomfortable. Our reviewer picks five things that stood out for her in actor Matthew Perry’s memoir. Bookstrapping rating: 3.5.

Virtual Voyagers to Pleasure Pilgrimages: Seven travel trends and predictions for 2023

With 61 percent of Indians keen to embark on a multi-day VR travel experience, the Metaverse will be more than ‘try before you buy’; it will educate people, opening the door for infinite adventure. Travelers will become bolder in their real-life trip choices, after being able to visit them in the Metaverse first via their online avatar. While the Metaverse will offer a new way to experience travel in the year ahead, it still won’t stop people from booking a ticket to their next destination. (Representational image via Unsplash)

70 percent of Indian travellers are keen to embark on a multi-day VR travel experience as virtual vacations enter the Metaverse. 63 percent of Indian travellers will be taking a less conventional approach to wellness by seeking serenity at a silent retreat. A detailed look at Booking.com’s Travel Predictions 2023 study.

What Indians think about EV adoption, cryptocurrency and health insurance

When it comes to mobility, there is also the aspect of social status that finds its way into the minds of the Indian buyer. The report brings to light that 58 percent of Keralites want their personal vehicle to reflect their passions, while 50 percent of West Bengal would prefer their cars to reflect their social status, beating states like Punjab and Delhi. (Representative Image via Unsplash)

Decoding India’s within India, a report by Leo Burnett Regional highlights insights into regional behaviour regarding cryptocurrency, vehicular preferences, and a state’s collective affinity towards purchasing health insurance.