Author: Priyanka Nair

The talent issue in advertising is not all about money. Here’s why

The best advertising talent were not graduates of Indian Institutes of Technology or Indian Institutes of Management; they were people with interest in art, music, theatre, writing and so on. Advertising attracted them because of the pleasure it promised -- to see their work on TV, to see their slogans mouthed by every kid in the country, or it become part of the pop culture, writes Neeraj Sharma. (Representational image via Unsplash)

Advertising has never been the best paymaster, but outsiders perceive it to be an interesting career. Advertising has also always been a profession that happened to people, one they discovered or stumbled upon, writes our columnist.

The Great Indian Ad Battle: Let the games begin

The Great Indian Ad Battle will take place on Twitter and Instagram. Our in-house editorial teams and adficionados created a list of 32 television commercials made after the advent of colour TV in India

This is not a regular ad battle. It is, in fact, a match between four decades’ best ad contenders and you decide who lifts the cup ultimately.

Media tech company Amagi acquires Streamwise to enhance its data solutions capabilities

Aligned with its refreshed identity, Lionsgate Play will continue strengthening its connection with the viewers and offering a seamless entertainment experience that they can trust. (Representational image via Unsplash)

With Streamwise, Amagi will be able to integrate its proprietary as well as third-party data to provide content brands with insightful, unified analytics.

Madison Digital sets up a new creative and social media unit, Madison Loop

Madison Loop has already developed a portfolio of work for clients including McDonald’s, Vicco, Joy Cosmetics, Raymonds, Pidilite, ePay Later, Godrej Properties, Bandhan Bank, Asian Paints, Zee5, Glide Invest, and Zee Bangla, among others. (Representational image via Unsplash)

Madison Loop will be led by Kosal Malladi, vice president, Madison Digital who will continue to report to Vishal Chinchankar, CEO, Madison Digital and Madison Media Alpha.

Bookstrapping: War of Lanka by Amish Tripathi

There are several management lessons embedded in the book- for instance, the sentence that ‘one needs more soldiers to capture the enemy alive, much fewer to simply kill them,’ makes you think awhile, writes our reviewer. (Image: Amazon)

Amish Tripathi’s latest book has a bit of everything. It’s a re-imagination of an epic with several management lessons, says our reviewer. Bookstrapping Rating: 3.5 stars.

Meesho’s VP and brand head Lucky Saini quits the e-commerce firm

Prior to joining Meesho, Lucky Saini was working with edtech platform Vedantu as the head of brand marketing for over eleven months. There he led a team that managed research, media, creative, PR and brand communication.

Saini joined Meesho in June 2021. His mandate at the company was to lead the team in charge of planning, executing, and growing the strategy, experience, and voice of the brand.

Are marketing jobs in big tech and startups at risk?

Industry sources indicate that several marketing professionals from startups are reaching out to advertising agencies for roles that they gave up a few years ago. These professionals left agency corridors for a 200 percent to 300 percent hike for jobs at startups. Advertising agencies can’t match those digits but are open to conversations with these job seekers. (Representational image via Unsplash)

Yes and no, believe experts. Brands that are confident about navigating through dark times will keep their marketing teams closer, and those under pressure will be brutal.

Lodestar UM retains BMW India’s integrated media mandate

Lodestar UM’s renewed mandate for BMW spans the entire media spectrum across mainline, digital, out-of-home, events and special projects. The account will continue to be led out of the agency’s Gurugram office.(Representational image via Unsplash)

The agency has retained the account in a competitive pitch held from March to October. Lodestar UM has been working with BMW India for the last 5 years.