Author: Priyanka Nair

Digital Marketing Mavericks: The rise of homegrown independent ad agency networks in India

Global advertising networks have a reputation for not being able to retain the founders of the companies they acquire. The reasons are many. But two that pop up often are business complexity and reporting structures. Independent ad networks are changing the way their partnerships and acquisitions are done. They are focused on creating simplified structures with hyper-specialized services. (Representational image via Unsplash)

How leading digital marketing agencies Gozoop Group, Schbang, and Zoo Media are building future-ready agency models.

Cannes Lions introduces Entertainment Lions for Gaming

The Entertainment Lions for Gaming will recognise creative work that connects people to brands through gameplay. Submissions will need to demonstrate how brands successfully tapped into complex gaming communities and seamlessly added real value to the overall gaming experience while driving commercial success.(Representational image via Unsplash)

The new Lion will be judged and awarded for the first time in June 2023, with Francine Li, Global Head of Marketing, Riot Games, serving as the inaugural Jury President.

Indians have refreshed their food and health habits. Here’s how

While the report highlights that 67 percent of Indian citizens prefer eating home-cooked meals, the capital continues to remain experimental with their cuisines, with 47 percent of its inhabitants curious to try new international cuisines such as Korean, Thai, and Japanese, amongst others. (Representational image via Unsplash)

Decoding India’s within India, a report by Leo Burnett Regional highlights that India is truly opened up to adopting a more contemporary approach to food and wellness across its diverse culture.

Cringe influencers or not? Decoding corporate honchos’ social media game

Social media postings of corporate leaders are carefully planned. Industry insiders tell Storyboard18 that C-suite leaders have a mix of digital strategies under which they hire an agency/image consultant or an internal team to handle their postings; sometimes they are also personally involved in the process. Pictured (L to R) Mahindra Group’s chairman Anand Mahindra; RPG Enterprise' chairman Harsh Goenka; and founder and Managing director of Kalaari Capital Vani Kola.

Senior corporate leaders taking to social media humanise their larger-than-life-size brand image and engage their followers through an armoury of content. However, are they taking it a bit too far? Storyboard18 finds out.

Bookstrapping: Before Your Memory Fades by Toshikazu Kawaguchi

Before Your Memory Fades’ by Toshikazu Kawaguchi (translated by Geoffrey Trousselot) is a book about loss and regret, anger, and confrontation, all conducted within the parameters of the time it takes for the coffee to go cold. (Image: Amazon)

If you are a reader who feels that ‘emotional storytelling’ is largely a visual medium, our reviewer recommends you pick this up. She says you have an unusual experience. BookStrapping Rating: 3.5 stars.

Elon Musk Effect: Marketers exercise caution, reviewing ad spends on Twitter

Pictured (L to R): S4 Capital Plc chairman Martin Sorrell; Elon Musk; WPP, CEO, Mark Read. Currently, marketers across the globe are concerned about how the new leadership will pan out for advertising on the platform. 90 percent of Twitter’s revenue comes from advertising.

Elon Musk’s new pitch to marketers is getting mixed reviews globally. Marketers are looking at pausing advertising on Twitter.

Why Ambi Parameswaran wrote a book on personal branding 

For someone moving up the hierarchy, a well-crafted personal brand can make the journey that much smoother, believes Ambi Parameswaran. (Representational image via Unsplash)

A company that has leaders who are respected personal brands can attract and retain better talent, says Parameswaran. Read on to know more tips on personal branding from the veteran. 

Meta India’s head Ajit Mohan moves on

During Ajit Mohan’s stint at the Meta, Facebook’s house of apps including Instagram and WhatsApp added over 200 million users in India. Prior to this, Mohan was with Star and was instrumental in getting the entertainment conglomerate to launch its streaming service, Hotstar.

Mohan joined Meta, called Facebook then, in January 2019 as a VP and MD of the India business.