Author: Priyanka Nair

Twitter’s chief marketing officer Leslie Berland logs out

Currently, marketers across the globe, are concerned about how the new leadership will pan out for advertising on the platform. 90 percent of Twitter’s revenue comes from advertising. A day before the acquisition, Musk had told Twitter advertisers in a note that he aspires for the microblogging site to be the most respected advertising platform in the world. (Representational image via Unsplash)

Berland is the latest executive to leave the social network, just after Elon Musk’s takeover.

How an Indian Independence-era company is changing the sexual pleasure products category

‘Pleasure products are just for women’ is a myth. We have seen good movement in our pleasure products for men, says Vishal Vyas, AVP marketing, TTK Healthcare. (Representational image via Unsplash)

Maker of Skore condoms, TTK Healthcare aims to give the sexual wellness and pleasure category a big boost with e-superstore, Love Depot. It is also banking on women to revolutionise the category.

Gunjan Khetan joins Perfetti Van Melle India as CMO

"Culture eats strategy for breakfast - these are more than mere words. PVMI has a strong and welcoming culture that respects people and cares for them – one of the key reasons why I was very excited accepting the offer," said Gunjan Khetan.

Gunjan Khetan was a former marketing VP at Reckitt, where he spent over 12 years. He joins confectionery major Perfetti Van Melle as chief marketing officer.