Author: Priyanka Nair

Pitch imperfect? Social media posts for pitches evoke mixed responses from ad agencies

The results are based on responses from 45 companies, with an estimated annual global ad spend of $60 billion. Seven percent of respondents are spending more than $50m annually on their in-house agencies, the same percentage spend $25-50m, 33 percent spend $5-$25m, 13 percent budget $1m-$5m and 27 percent spend less than $1m. (Representative Image: Tim Mossholder via Unsplash)

Some agencies see this as a tactical play by marketers to warn their existing agencies. Some see these as fishing for free ideas, and feel such posts are mostly unproductive.

IPG Mediabrands India CEO Shashi Sinha is considered a pillar of the ad industry. Here’s why

Shashi Sinha is known for his active presence in various industry bodies, including as the current chairman of BARC, former president of the Ad Club, and former chairman of ABC and MRUC. His involvement in ASCI, and contributions to IRS editions and AAAI, are an indication of his passion for advertising.

Shashi Sinha, CEO of IPG Mediabrands India, will be conferred with the AAAI Lifetime Achievement Award 2023 on December 1. His colleagues Anamika Mehta, Hema Malik, Sanjeev Goyle, Amardeep Singh, Vaishali Verma and Aditi Mishra share memorable notes on their boss.

Uniqlo India scouts for a new creative agency

In 2023, premium content like sports and films were put in front of the paywall and fast products made a massive impact in bringing scale to digital viewership. (Representative Image: My Life Through A Lens via Unsplash)

Nidhi Rastogi, marketing director of the Japanese clothing company said, she is looking for an agency to help shape the brand’s journey in India.

Is McCann Worldgroup’s Amitesh Rao joining Leo Burnett India as its new chief?: Storyboard18 Exclusive

Amitesh Rao will report into Anupriya Acharya, CEO Publicis Groupe South Asia and will work closely with Rajdeepak Das, chief creative officer, Publicis Groupe India and chairman, Leo Burnett South Asia.

Storyboard18 Insider: Amitesh Rao is likely to join the Publicis Groupe-owned creative agency after Dheeraj Sinha quit to join FCB recently.

This advertising agency is serious about taking care of its people. Here’s how

Ad agencies don’t really have a reputation for maintaining work-life balance. A lot of industry folks see this as a welcome change. Riya Ahuja told us that a thoughtful strategy is required to nurture a people-oriented approach in advertising companies that have difficulty with work-life balance. (Representative Image: Jon Tyson via Unsplash)

Riya Ahuja, vice president – operations of Gurugram-based Marketing Moves, tells Storyboard18 why the agency gave its employees a day off to recover from Team India’s loss at the ICC Men’s Cricket World Cup, and more.