Category: Advertising

Edtech vanishes from IPL, spending plunges to almost zero in two years

The five edtech unicorns—Unacademy, PhysicsWallah, Vedantu, Eruditus, and upGrad showed spends of more than Rs 2,250 crore on advertising, marketing and promotions in their FY22 filings.(Image source: BCCI website)

According to TAM Sports data, in 2022 edtech brands advertised for more than 40-plus hours across all channels that telecast IPL 15, contributing 60 percent of overall advertising share. In 2024, edtech brands have vanished.

The Indian Premier League and the India Political League: Where are advertisers hedging their bets?

News as a genre can be leveraged in new and innovative ways to expand and deepen audience interest and engagement across media like TV, digital and social media.

In a panel discussion with Storyboard18’s editor Delshad Irani, Rahul Shivshankar, consulting editor, Network18, Ajay Dang, president and head – marketing at UltraTech Cement, Gaurav Ramdev, CMO, Protean eGov Technologies and Mohit Joshi, CEO, Havas Media Network India talk about how advertisers are planning their media strategies, in this mega-eventful year.

Mum’s the word: Ad and marketing agencies wary of talking about the poll-related work

It’s quite a predicament, says one ad agency head who wished not to be named. “On the one hand, you want to talk about the work because it is an election-related campaign, on the other hand, it would be tricky if you do,” he said. (Representative image by Kristina Flour via Unsplash)

Ad and marketing agencies are not willing to openly talk about political campaigns for 2024. Reasons range from contract-related clauses to party orders to fear of social media backlash and impact on employees.

Indian liquor companies say brand extensions are legitimate endeavours, following govt directive on surrogate ads 

On March 19, CCPA came across and highlighted numerous liquor brands that violated the existing regulations by advertising alcoholic beverages in mainstream media. This was by advertising under the guise of promoting other products or services which are associated with the same brand, stated the report. (Image source: Unsplash)

The Confederation of Indian Alcoholic Beverage Companies (CIABC) has written to the consumer affairs ministry stating that the regulatory focus on alcohol should be “on creating quality brands, encouraging responsible behaviour, and reducing health risks.”

Maruti Suzuki India launches new brand campaign to foster sustainable environment

Commenting on the launch of the new campaign, Shashank Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Limited, said, “Strong hybrid vehicles are pivotal in propelling sustainable mobility forward, and our latest campaign is crafted to educate our audiences on the unbelievable benefits this sophisticated technology offers."

With the ability to be 60 percent on EV mode under city driving condition, the technology delivers an eco-friendly and silent drive experience.