Category: Advertising

Haleon India’s Bhawna Sikka: 3 out of every 5 Indians suffer from oral health problems

Bhawna Sikka, Category Lead - Oral Healthcare, Haleon India

Bhawna Sikka, Category Lead – Oral Healthcare, Haleon India discusses how Sensodyne’s #BeSensitiveToOralHealth campaign is urging individuals to “Take the First Step,” emphasizing simple daily actions for oral health alongside broader health practices.

Delhi HC restrains Google from removing Startupwala’s ads

The court imposed a Rs 1 lakh fine on Google for providing inaccurate information and failing to disclose details about the European Patent Office's rejection of the patent application. (Representative Image: Lauren Edvalson via Unsplash)

The Pune-based company Startupwala had filed a plea against the tech giant requesting the court to restrain Google from removing its advertisements arbitrarily.

Google blocks or removes 206.5 million advertisements for violating misrepresentation policy

Financial Times reported on Google’s possible revenue shake-up, stating, "Google is looking at options including adding certain AI-powered search features to its premium subscription services, which already offer access to its new Gemini AI assistant in Gmail and Docs, according to three people with knowledge of its plans." (Representative Image: Brett Jordan via Unsplash)

In 2023, Google blocked or removed over 5.5 billion ads, slightly up from the prior year, and 12.7 million advertiser accounts, nearly double from the previous year.

BJP mocks INDIA bloc’s “infighting” before upcoming Lok Sabha elections

The video shows a fictitious situation where important figures of the opposition have gathered for a meeting regarding marriage, with a woman dressed as a bride.

In addition to Rahul Gandhi, the characters in the video closely resemble leaders, including Sonia Gandhi, Arvind Kejriwal, Mamata Banerjee, Akhilesh Yadav, Tejashwi Yadav, his father Lalu Prasad Yadav, among others.

Talented, Britannia Good Day and Myntra collaborate to create a ‘Bank of Small Wins’, putting ‘money’ in 1 lakh random pockets

Britannia Good Day presents the world’s smallest media touchpoint… pockets! Over 1 lakh random pockets across Myntra’s jeans, trousers, and pyjamas. Thousands of pockets across clothes that arrive at India’s biggest laundry chain, UClean and one of India’s biggest thrift stores - Bombay Closet Cleanse. Read on.

Britannia Good Day has printed its own currency (worth Rs 15 lakhs), in denominations ranging from Rs10 to Rs2000, and stuffed into lakhs of pockets across India in a guerilla activation in collaboration with Myntra. The campaign is conceptualized by Talented.

Integral Ad Science strikes a first-to-market partnership with Snap Inc

IAS’s post-bid Brand Safety and Suitability Measurement product will be available for campaigns on Snapchat later this year.

IAS will provide Snap Inc’s advertisers with increased transparency across their Snapchat campaigns through an AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product.

AnyMind Group’s AnyTag wraps up campaign on Blue Heaven’s skincare range

The content styles across creators focused on Diwali, festive functions and wedding-based content using GRWM videos. AnyTag concentrated on using Instagram as a platform for this.

The brand strategically associated with eight content creators, which included Shivangi Joshi, Tejaswi Prakash, Arnakshi Kashyap, Kareena Tekwani, Prerna, Megha, Jhanvi Bhatia, and Anushka Hazra. The campaign garnered a total reach of 4.68M with total views of 8.1M+. The brand page increased its followers by 10k, stated the company in the press release.

CCPA and ASCI join hands to strengthen advertising regulation in India

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

CCPA tells ASCI to forward any advertisement that is non-compliant with the ASCI Code and could potentially violate the Consumer Protection Act, 2019.

Tata Salt brings back an iconic jingle in new ‘Desh Ka Namak’ campaign; Is it “forced nostalgia”?

Conceptualised by Ogilvy, the campaign comprises 11 films displaying the jingle's role in different aspects of a consumer's daily life, solidifying its status as a national brand. (Still from the ad)

Tata Salt has initiated a campaign to revive its iconic jingle, ‘Namak ho Tata ka, Tata Namak’, infusing it with renewed vitality. Moreover, the campaign brings in a modern perspective while preserving the timeless essence of the original tune.

Anurag Kashyap: Ad appearances and popular ads by the filmmaker

Anurag Kashyap is renowned as a filmmaker and actor in Hindi cinema and has garnered international recognition with his work. His notable works include 'Black Friday,' ‘Dev.D,’ ‘Choked,’ 'Lootera,' 'Ugly,' 'Shaitan,' 'Udaan,' and 'Gangs of Wasseypur.' But, besides his noteworthy directorial career, Kashyap has also made various advertising appearances and directed ads. Take a look. (Stills from the ads)

Filmmaker Anurag Kashyap, best known for ‘Gangs of Wasseypur’ and ‘Black Friday,’ has directed various ads and also made appearances in them.