Category: Brand Makers

Kotak Mahindra Bank appoints ex-Unilever VP Rohit Bhasin as president and CMO

Rohit Bhasin, who is armed with an experience of more than two decades, started his career at Unilever and took up the role of the area sales manager. Over the years, he held roles in various capacities at the company. His last role was as the global vice president - Ponds. He led the brand’s global business which is Unilever’s flagship beauty brand, and operates in 52 countries. He drove brand strategy, positioning, innovation (NPD), advertising, digital marketing and commerce. He also delivered the brand’s global P&L. (Image source: LinkedIn)

Rohit Bhasin replaces Karthi Marshan and will manage the bank’s marketing, corporate communication and media initiatives.

ShareChat elevates Mousumi Mishra to head of consumer marketing

Mousumi Mishra worked in various marketing roles at large media conglomerates, including Disney-Star and Zee Entertainment, where she played an instrumental role in launching category-leading brands like Star Bharat, ZEE Picchar & Hotstar and re-branding of Star Plus.

In her new role, Mishra would lead brand strategy and management, social media management, and consumer research for both brands.

BBH India appoints Parixit Bhattacharya as chief creative officer

Parixit Bhattacharya regarding the appointment said, "I am incredibly energised to work with the incisive and purposeful Dheeraj (who also cracks me up every time I speak to him) and the rest of the leadership team made up of astute practitioners of advertising including the immensely wise Himanshu. I begin at BBH with love, reverence, and a sense of magic. Let’s go team!”

Parixit Bhattacharya has worked with global brands such as Airbnb, Apple, Adidas, Standard Chartered, Nissan, Time, HSBC, Unilever, Nestle, Red Cross to name a few. His projects have aligned technology, data and creativity and have won him Golds at most global award shows.

Ex Vodafone exec Kavita Nair joins Skewb Analytics as strategic advisor

Kavita has led multiple successful brand transformations and built celebrated brands such as Orange, Hutch & Vodafone. She was the co-creator and the champion behind the iconic pug and lovable Zoozoos that won innumerable hearts and several accolades.

In her new role, Kavita Nair will work closely with the leadership team to provide guidance on product enhancements, go-to-market strategy and organizational growth.

EssenceMediacom global CEO Nick Lawson: We are pretty close to being the largest global media agency

"We are pretty close to being the largest global agency. But I am not obsessed with size. Scale is important in media companies for capability reasons. But, for me now, it is really positioning ourselves as crucial to clients' needs. What I want be is the most recommended agency in the world," Nick Lawson tells Storyboard18. (Image via Twitter - @jasperrosa)

Nick Lawson, global CEO of newly merged EssenceMediacom, on the vision for the new entity, the India market, and how media agencies have changed.

CXO Moves: Kellogg India’s CMO quits; Dentsu and Meta lose top execs, a marketer become Jaguar Land Rover India’s MD

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (Representative Image: Martijn Baudoin via Unsplash)

Plus, people shuffle at Publicis Worldwide, Diageo India, Samsung India. Catch all the sxecutive moves in the world of brands and agencies. Find out who’s moved up, in and out.

Bookstrapping: Rishi Sunak, The Rise by Michael Ashcroft

For a non-British reader, the narrative of Rishi Sunak’s work as Secretary of Treasury under senior British Pakistani politician Sajid Javid, their working equation and the torpedoing events that led him to eventually succeed the latter at No.11 Downing Street offers novel insights. (Image source of book: Amazon)

In the book, painting a flawless portrait of Rishi Sunak is probably the reason why readers will feel that ‘something is missing’. There is no mention of the classic follies of youth or the swagger of fat young paychecks. Bookstrapping Rating: 3 stars

We will likely see a killer AI app later this year, says Nothing’s Carl Pei

Carl Pei says, "Long term, I'm quite bullish on the Indian economy, because it's still a young nation, and it has a lot of future potential. It's also a big market for us. So we're manufacturing all the products we sell here in terms of smartphones locally, we're also looking at diversifying the other product ranges, whether we can manufacture them over here. So we're talking to multiple suppliers." (Image Source: Still from a Nothing CEO Reviews OnePlus 11

Carl Pei says they are already making all their phones locally and exploring whether they can make other products in the country.

Kellogg India’s CMO Sumit Mathur quits the company

Sumit Mathur joined Kellogg India in 2017 as the director of marketing. He was in charge of leading the overall category strategy/vision and business P&L as part of the South Asia leadership team.

Sumit Mathur, chief marketing officer, Kellogg India, has moved on after more than five and a half years long association with the company.

ACKO Tech hires Siddharth Vinayak Patankar as chief creative officer and editor-in-chief

Siddharth Vinayak Patankar will be responsible for the overall content strategy to build brand love to connect with the audience through engaging and educative content. The new content division’s first play will be in the automobile and technology spaces, where Patankar will also be editor-in-chief.

As the chief creative officer, Patankar will lead ACKO Tech’s newly created content division and create an end-to-end content platform for the wider audience.