Category: Brand Makers

This new advertising agency wants to get the ‘Fundamental’ right, keep good old advertising alive

Pallavi Chakravarti, Nishant Saurabh, and Anand Murty (pictured) are former senior executives of DDB Mudra.

Recently, Pallavi Chakravarti, Nishant Saurabh, and Anand Murty launched Fundamental, a new advertising agency. In an interview with Storyboard18, the trio shared their views about going independent and the need for a strong directional thinking in the business.

Dentsu hires Harsha Razdan as CEO, South Asia

Harsha Razdan is a well-known and respected leader with over 25 years of experience, having worked across large, global FMCG organisations PepsiCo and Unilever, and consulting practices including Accenture where he spent four years in the UK.

Harsha Razdan will be based in Mumbai reporting to Rob Gilby, CEO APAC, Dentsu.

Women’s Day: Here’s what happened when we asked people to Share The Spotlight (Part Two)

This is just the beginning of a long journey to spotlight individuals who are empowering others and bringing change and growth for all. (Representational image by Knight Duong via Unsplash)

Industry professionals share the spotlight with other visionary leaders and talented women marketers who are unleashing their potential to further their careers, empower people and grow businesses and brands.

Women’s Day: Here’s what happened when we asked people to Share The Spotlight (Part One)

This is just the beginning of a long journey to spotlight individuals who are empowering others and bringing change and growth for all. (Representative image by Miguel Salgado via Unsplash)

Industry professionals share the spotlight with other visionary leaders and talented women marketers who are unleashing their potential to further their careers, empower people and grow businesses and brands.

Infectious Advertising appoints Cannes Lions winner Shabbir Motiwala as head of production

"As the Head of Production, I am committed to bringing in talented individuals who excel in film production and digital technology. It is important to me to create an environment where the team feels supported in taking risks and trying out newer things, pushing the boundaries of creativity and innovation." - Shabbir Motiwala

Shabbir Motiwala has worked with reputed brands such as Honda, Coca-Cola, Panasonic, Nissan, Toyota, Unilever, P&G, Reckitt, ICICI, Colgate Palmolive, Google, Castrol, and many others. He has earned multiple awards at Cannes Lions, and The White Pencil at the DnAD as a producer.

Havas Group India appoints Tarun Jha as Havas Creative India’s chief executive officer

Tarun Jha was leading the marketing and product planning function for the Indian market, setting marketing and communications strategy. (From left to right: Rana Barua, Group chief executive officer, Havas Group India; Tarun Jha, CEO, Havas Creative India)

Previously, Jha held the position of head of marketing at Škoda Auto India, where he spent 15 years including a three year stint in Prague, Czech Republic.

CXO Moves: Google promotes Sapna Chadha, Kotak Mahindra gets a new CMO; Plus, changes at TBWA\India, BBH India, Emami

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Homi Battiwalla, Sapna Chadha, Jayant Kapre and Kavita Nair)

People shuffle at Publicis Worldwide, Diageo India and Samsung India too. Catch all the executive moves in the world of brands and agencies. Find out who’s moved up, in and out.

Lenskart’s Peyush Bansal: I’m not a celebrity entrepreneur and I don’t have aspirations to be one

I'm not a celebrity entrepreneur and I don't have aspirations to be one. Therefore, initially I was hesitant. They tried to convince me to be a part of the ad and after consulting a friend – the director of Shark Tank, I considered the risks and decided to do it. I saw the film for the first time when I was on vacation in New York with my family. I was sitting with a few people, and I played the ad. Everyone there unanimously rated me 11 out of 10. So then I thought ‘okay we can air this now’.

Lenskart’s co-founder, chief executive and people officer, Peyush Bansal on the brand’s ad campaign featuring Karan Johar, his appearance in the films and the cult of celebrity founders.

Bookstrapping: Unfiltered, The CEO and the Coach by Ana Lueneburger and Saurabh Mukherjea

Ana Lueneburger and Saurabh Mukherjea's brave decision to be transparent can potentially trigger two kinds of reactions. One, why are they stating the obvious? Or two, look how honest they are, says our reviewer. (Image source: Amazon)

This book by Ana Lueneburger and Saurabh Mukherjea genuinely attempts to explain the coaching process end to end. The authors have kept it real and don’t gloss over the details. Bookstrapping Rating: 3.5 stars