Category: Brand Makers

Need to increase visibility of women in senior positions in gaming and esports cos: Richa Singh, FanClash

FanClash has 3M+ users with 25+ daily tournaments featured on the platform. Being a host to offer fantasy content in some of the leading tournaments around the globe including CSGO, League of Legends, and Valorant to name a few, the platform has garnered immense popularity amongst gamers from all around the world which includes a fair share of women gamers.

Richa Singh is one of the very few women leaders in the gaming and esports space in India today. But the gender ratio has to change soon, she says.

IPL’s success depends on broadcasters expanding the advertisers pool from 100 to 500: EssenceMediacom’s Navin Khemka

“In the first six months from a new business point of view, I think we would have converted almost $70 to $80 million worth of new business, which is almost like Rs 700-800 crore worth of new business already converted." - Navin Khemka, CEO at EssenceMediacom South Asia

Navin Khemka, CEO at EssenceMediacom South Asia on big shifts in the media landscape and what skills new age planners require to be effective.

Myntra’s CMO Sunder Balasubramanian: Gen Z is a cohort where we have to fight for attention before the share of wallet

Sunder Balasubramanian, chief marketing officer, Myntra, says, "Social commerce started from what GenZ look for in terms of the kind of influencers that they trust and find authenticity in. What we've seen is the adoption of social commerce strongly over the last few months and quarters itself, over 20 percent of our users interact with our social commerce property. We have done more than 10,000 live shopping sessions. And over time as we build the property, we've seen a 3X increase in traffic for each of the live sessions."

Sunder Balasubramanian, marketing head of Flipkart-owned Myntra, on branded fashion, scaling beauty category and why both celebrities and influencers matter.

Marketing veteran Vishal Singh joins Xapads Media as country head, India

Vishal Singh has over 22 years of experience in brand management, digital marketing, business strategy and media strategy development, Vishal has played a crucial role in launching Telecom and Media brand portfolios across different markets in India.

Vishal Singh has worked with some of the leading companies in India, including Idea Cellular, Big FM, Spice Group, and Mindshare.

Bookstrapping: All The Lives We Never Lived by Anuradha Roy

Anuradha Roy's book All the Lives We Never Lived recently won the Sahitya Akademi Award for 2022 in the English language category. (Image source: Amazon)

This book review comes close on the heels of International Women’s Day and in the middle of women’s month. Hence, we are celebrating a breakthrough Indian woman author, whose lexical lyricism makes reading effortless. Bookstrapping Rating: 3.5 stars

Rohit Jawa is HUL’s new managing director and CEO; Sanjiv Mehta retires

HUL expects a gradual recovery in market demand to continue aided by increased Government spending, recovery in winter crop sowing and better crop realization. Rural income growths and winter crop yields are key factors that will determine the pace of recovery, Rohit Jawa said.

Rohit Jawa is currently the chief of transformation for Unilever in London where since January 2022.

We see our role in the (meats) category as Amul’s role in the milk category: Santosh Hegde, Licious

The ad features The Great Khali in a foodie avatar.

The meat market is expected to become $80-85 Bn by 2024 and is up for disruption by branded players, according to Red Seer. Innovation and technological transformation will be the name of the game. Utilizing technology in the right way to focus on customer delight will be the key to success.

This new advertising agency wants to get the ‘Fundamental’ right, keep good old advertising alive

Pallavi Chakravarti, Nishant Saurabh, and Anand Murty (pictured) are former senior executives of DDB Mudra.

Recently, Pallavi Chakravarti, Nishant Saurabh, and Anand Murty launched Fundamental, a new advertising agency. In an interview with Storyboard18, the trio shared their views about going independent and the need for a strong directional thinking in the business.